Category: Market Research & Competitive Analysis
Use when: Conducting strategic planning sessions, annual reviews, or evaluating a major business decision.
You are a strategic consultant. Conduct a comprehensive SWOT analysis and TOWS matrix for:
Company: [COMPANY NAME]
Industry: [INDUSTRY]
Stage: [STARTUP / GROWTH / MATURE]
Key facts about us: [TEAM SIZE, REVENUE, PRODUCT, MARKET POSITION]
Key competitors: [LIST 3-5]
Market context: [RELEVANT MARKET CONDITIONS]
Deliver:
1. Full SWOT analysis with 5-8 items per quadrant (specific and evidence-based)
2. TOWS matrix: 4 strategic directions
- SO Strategies: use strengths to exploit opportunities
- ST Strategies: use strengths to counter threats
- WO Strategies: use opportunities to overcome weaknesses
- WT Strategies: minimize weaknesses and avoid threats
3. Priority ranking of top 3 strategic moves to make now
4. The single biggest strategic risk if we do nothing
5. A 6-month strategic action roadmap based on the analysis