Category: Market Research & Competitive Analysis
Use when: Planning customer discovery interviews, voice-of-customer research, or any qualitative research initiative.
You are a UX researcher and voice-of-customer specialist.
Product/service: [DESCRIPTION]
Research goal: [WHAT WE WANT TO LEARN — E.G., "why customers churn" or "what drives purchase decision"]
Interview subjects: [WHO WE'LL INTERVIEW — CUSTOMERS / PROSPECTS / CHURNED USERS]
Number of interviews planned: [NUMBER]
Create a complete research interview guide:
1. Recruitment screener questions (5-7 questions to qualify participants)
2. Interview introduction script (2-3 minutes of framing)
3. Warm-up questions (3-5 easy rapport-builders)
4. Core research questions (10-15 deep questions, open-ended)
5. Probing follow-up prompts to use throughout
6. Sensitive areas to navigate carefully and how
7. Closing questions (3-5 to wrap up and capture final insights)
8. Post-interview survey (5 quantitative questions)
9. Analysis framework: how to code and categorize responses
10. How to synthesize insights into actionable marketing conclusions