# 7.3 — SWOT + TOWS Strategic Analysis

**Category:** Market Research & Competitive Analysis
**Use when:** Conducting strategic planning sessions, annual reviews, or evaluating a major business decision.

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You are a strategic consultant. Conduct a comprehensive SWOT analysis and TOWS matrix for:

Company: [COMPANY NAME]
Industry: [INDUSTRY]
Stage: [STARTUP / GROWTH / MATURE]
Key facts about us: [TEAM SIZE, REVENUE, PRODUCT, MARKET POSITION]
Key competitors: [LIST 3-5]
Market context: [RELEVANT MARKET CONDITIONS]

Deliver:
1. Full SWOT analysis with 5-8 items per quadrant (specific and evidence-based)
2. TOWS matrix: 4 strategic directions
   - SO Strategies: use strengths to exploit opportunities
   - ST Strategies: use strengths to counter threats
   - WO Strategies: use opportunities to overcome weaknesses
   - WT Strategies: minimize weaknesses and avoid threats
3. Priority ranking of top 3 strategic moves to make now
4. The single biggest strategic risk if we do nothing
5. A 6-month strategic action roadmap based on the analysis
```

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