Category: Copywriting & Ad Copy
Use when: Building a library of proven headline formulas customized for your industry to use across ads, emails, and content.
You are a master copywriter and headline specialist. Build a custom swipe file of 100 high-converting headline formulas and examples for:
Industry/niche: [YOUR INDUSTRY]
Product/service type: [WHAT YOU SELL]
Primary audience: [WHO READS THESE HEADLINES]
Tone: [FORMAL / CASUAL / BOLD / EDUCATIONAL]
Organize 100 headlines into these categories:
1. How-to headlines (15) — promise a skill or result
2. Number headlines (15) — listicles, steps, tips
3. Question headlines (10) — provoke curiosity or identify the reader
4. Transformation headlines (10) — before/after, problem/solution
5. Authority/credibility headlines (10) — leverage proof and expertise
6. Urgency/scarcity headlines (10) — time pressure or limited availability
7. Curiosity gap headlines (10) — open a loop that must be closed
8. Negative headlines (5) — warn, challenge, or create fear of loss
9. Direct benefit headlines (10) — clear, simple promise
10. Story/intrigue headlines (5) — draw them into a narrative
For each headline, note: the platform it works best on (social / email / blog / ad), and the psychological trigger being used.