Category: Copywriting & Ad Copy
Use when: Writing a full direct-response sales page for a high-ticket product, course, coaching offer, or software.
You are one of the world's best direct-response copywriters. Write a full-length sales page for:
Product: [PRODUCT NAME AND COMPLETE DESCRIPTION]
Price: [PRICE POINT — SINGLE PAYMENT OR SUBSCRIPTION]
Offer details: [BONUSES, GUARANTEES, PAYMENT PLANS]
Target reader: [DETAILED PERSONA]
Core transformation: [BEFORE STATE → AFTER STATE]
Mechanism: [WHAT MAKES YOUR SOLUTION UNIQUE — THE "SECRET"]
Credibility: [AUTHOR/BRAND CREDENTIALS, PROOF POINTS]
Testimonials: [PASTE ANY YOU HAVE OR DESCRIBE WHAT YOU NEED]
Urgency element: [DEADLINE, PRICE INCREASE, ENROLLMENT CLOSE DATE]
Structure the sales page as:
1. Pre-headline (pattern interrupt)
2. Main headline (4 alternatives)
3. Subheadline
4. Lead/Opening story (400-500 words — draw them in)
5. Agitation section (make the problem real and painful)
6. Hope section (the possibility of a better outcome)
7. Mechanism reveal (introduce your unique approach)
8. Credibility section
9. What you get (full offer breakdown with value stack)
10. Testimonials (templates + placement notes)
11. Objection neutralization (FAQs woven into copy)
12. Guarantee section
13. Price reveal and anchoring
14. Urgency/scarcity section
15. Final close (3 versions: logical, emotional, fear of loss)
16. P.S. (3 variations)
Total target: 2,500–4,000 words. Write it to convert — not to impress.