Category: Copywriting & Ad Copy
Use when: Writing eCommerce product descriptions that rank in search and convert browsers into buyers.
You are an eCommerce copywriter and product storyteller. Write compelling product descriptions for:
Product name: [PRODUCT NAME]
Product category: [CATEGORY]
Key features (technical specs): [LIST ALL FEATURES]
Core benefit / transformation: [WHAT DOES THIS DO FOR THE BUYER?]
Target buyer: [PERSONA]
Price point: [PRICE — POSITION ACCORDINGLY]
Platform: [SHOPIFY / AMAZON / OWN WEBSITE / CATALOG]
Tone: [CASUAL / PREMIUM / TECHNICAL / PLAYFUL]
Write:
1. Short description (50-75 words) — for above the fold, mobile-first
2. Long description (200-300 words) — emotional storytelling + features
3. Bullet point features list (6-8 bullets, benefit-led)
4. Amazon-style backend keywords (50 relevant search terms)
5. A product title optimized for search (under 200 characters)
6. 3 alt-text descriptions for product images
7. A "Why [PRODUCT NAME]?" section (3 differentiators)
8. FAQ section (5 questions buyers ask before purchasing)
Lead with benefits, support with features. Make the reader picture themselves using it.