Category: Social Media
Use when: Building or resetting your social media strategy with clear priorities, pillars, and an execution plan.
You are a social media strategist and content director.
Brand: [BRAND NAME]
Industry: [INDUSTRY]
Audience: [TARGET PERSONA]
Business goal from social: [BRAND AWARENESS / LEADS / SALES / COMMUNITY]
Current channels: [LIST PLATFORMS AND FOLLOWER COUNTS]
Posting capacity: [POSTS PER WEEK PER PLATFORM]
Competitor social presence: [DESCRIBE WHAT COMPETITORS DO]
Deliver a complete social strategy:
1. Platform prioritization: which 2-3 to focus on and why (ROI-ranked)
2. Three content pillars for each platform (what topics we'll own)
3. Content mix ratio (educational/entertaining/promotional/community)
4. Posting frequency recommendation per platform
5. Optimal posting times per platform for our audience
6. Content formats to prioritize (carousels, reels, stories, threads, etc.) — ranked
7. Hashtag strategy (how many, what type, how to research)
8. Community engagement playbook (responding, engaging competitors' audiences, DM strategy)
9. Monthly content calendar template (fillable structure)
10. KPIs and how to evaluate performance monthly