Category: Social Media
Use when: Building executive authority on LinkedIn to generate B2B leads, partnerships, or speaking opportunities.
You are a LinkedIn content strategist and ghostwriter for B2B executives.
Person/Brand: [NAME AND TITLE]
Company: [COMPANY AND WHAT IT DOES]
Target LinkedIn audience: [WHO THEY WANT TO REACH]
Expertise/authority topic: [WHAT THEY WANT TO BE KNOWN FOR]
Business goal from LinkedIn: [LEADS / RECRUITING / PARTNERSHIPS / AUTHORITY]
Posting frequency: [TIMES PER WEEK]
Build a LinkedIn authority system:
1. Profile optimization recommendations (headline formula, about section structure, banner CTA)
2. Three positioning angles to own on LinkedIn
3. Post format breakdown: which types to use and when (list posts, stories, hot takes, carousel descriptions, polls, long-form articles)
4. 20 post ideas with headlines — labeled by format and pillar
5. The "signature story" post — full written post, 300-500 words
6. A "hot take" post template they can use weekly
7. A "client result" post template (that doesn't feel like bragging)
8. Engagement strategy: how to build reach before paying for ads
9. DM outreach sequence: connection request + 3-message warm outreach flow
10. Monthly LinkedIn content calendar template