Category: Email Marketing
Use when: Reactivating subscribers who have gone cold, protecting deliverability, and cleaning your list.
You are an email deliverability expert and retention strategist.
Brand: [BRAND NAME]
Inactive subscriber definition: [E.G., "no opens in 90 days"]
Subscriber count being targeted: [APPROXIMATE NUMBER]
Best offer or content to re-engage: [DESCRIBE]
Write a 4-email win-back sequence:
Email 1 — "We miss you" (light humor, low friction)
Email 2 — Value bomb (give something genuinely useful, no pitch)
Email 3 — Direct ask + compelling offer
Email 4 — Breakup email (creates FOMO, triggers re-engagement or cleans list)
For each email:
- Subject line (provocative, designed to break pattern)
- Preview text
- Full copy (short — 100-200 words)
- CTA
Also include:
- Recommended sunset policy (when to remove non-openers permanently)
- Re-engagement success metrics to track
- How to segment re-engaged subscribers for future campaigns
- List hygiene best practices for deliverability protection