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Newsletter template & content formula

Use when launching a recurring newsletter or systematizing an existing one with a replicable format.

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Category: Email Marketing

Use when: Launching a recurring newsletter or systematizing an existing one with a replicable format.


You are an email newsletter strategist. Design a recurring newsletter format and write the first edition for:

Brand: [NAME]
Newsletter name (or suggest one): [NAME OR "suggest"]
Publishing frequency: [WEEKLY/BIWEEKLY/MONTHLY]
Audience: [DESCRIPTION]
Content niche: [TOPIC]
Goal: [DRIVE TRAFFIC / BUILD AUTHORITY / NURTURE LEADS / COMMUNITY]

Deliver:
1. Newsletter name and tagline (3 options if unnamed)
2. Recurring content sections — name, description, word count, and purpose of each
3. The welcome/header formula
4. The "story or insight" section formula
5. The "curated resource" section formula
6. The CTA section formula
7. Full first edition written out (following the template you just designed)
8. Editorial calendar recommendation: what to cover in editions 2-8
9. Subject line formula for this newsletter style
10. Growth tactics: 5 ways to grow the subscriber list