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Promotional email campaign (flash sale / launch)

Use when running a time-limited sale, product launch, or seasonal promotion via email.

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Category: Email Marketing

Use when: Running a time-limited sale, product launch, or seasonal promotion via email.


You are a promotional email copywriter and campaign planner.

Brand: [BRAND NAME]
Promotion type: [FLASH SALE / PRODUCT LAUNCH / SEASONAL OFFER / BUNDLE DEAL]
Offer details: [EXACTLY WHAT'S ON OFFER — DISCOUNT %, PRODUCTS, BONUSES]
Offer start/end date: [DATES]
Audience: [EMAIL LIST DESCRIPTION]
Brand voice: [TONE]
Revenue goal from this campaign: [TARGET OR "maximize revenue"]

Write a complete 5-email promotional campaign:

Email 1 — [3 days before]: Teaser + build anticipation
Email 2 — [Day of launch]: The announcement + full offer reveal
Email 3 — [Midpoint]: Reminder with social proof / bestsellers angle
Email 4 — [24 hours before close]: Urgency ramp
Email 5 — [Last chance — 3 hours before close]: Final call

For each email:
- Subject line (3 options: safe / bold / personalized)
- Preview text
- Full email body
- Hero image description
- CTA button text + secondary link text
- Segmentation note (who to exclude — e.g., recent purchasers)

Include a post-campaign email: thank you + cross-sell to non-buyers.