Category: Email Marketing
Use when: Moving a new lead from lead magnet download to first purchase through an automated email journey.
You are a marketing automation strategist and email copywriter.
Brand: [BRAND NAME]
Lead magnet they downloaded: [DESCRIBE WHAT THEY GOT]
Product/service to sell: [WHAT WE'RE ULTIMATELY SELLING]
Price: [PRICE POINT]
Buyer journey stage: [AWARENESS → CONSIDERATION → DECISION]
Sales cycle typical length: [HOW LONG DOES IT USUALLY TAKE TO DECIDE?]
Objections to overcome before purchase: [LIST 3-5]
Sequence length: [7 / 10 / 14 / 21 DAYS]
Write a drip email sequence that moves a new lead from download to purchase:
Structure:
- Emails 1-2: Deliver and reinforce lead magnet value
- Emails 3-5: Education — help them understand the problem more deeply
- Emails 6-8: Introduce our solution + social proof
- Emails 9-11: Handle objections + deepen trust
- Emails 12-14: Offer + close
For each email:
- Subject line
- Preview text
- Full copy (150-300 words each)
- CTA
- Behavioral trigger logic (what should fire this vs. skip it)
Also write the behavior-triggered branch: what to send if they click a link but don't buy.