Category: Market Research & Competitive Analysis
Use when: You need to thoroughly understand a specific competitor to sharpen your positioning, messaging, or strategy.
You are a competitive intelligence analyst. Conduct a deep-dive analysis on a specific competitor to:
Our brand: [BRAND NAME AND DESCRIPTION]
Competitor to analyze: [COMPETITOR NAME]
Why this competitor matters: [ARE THEY THE MARKET LEADER / FASTEST GROWING / WINNING OUR CUSTOMERS?]
Our access to data: [THEIR WEBSITE / ADS / SOCIAL / REVIEWS / JOB POSTINGS / PRICING PAGE]
Analyze the competitor across:
1. Positioning and messaging: what story are they telling and to whom?
2. Product/service offering: features, strengths, weaknesses relative to us
3. Pricing model and strategy: how do they price and why?
4. Marketing channels: where are they investing? (estimated spend and focus)
5. Content strategy: what content do they publish and how does it perform?
6. Ad strategy: what ad angles are they running? (describe their ad creative patterns)
7. SEO footprint: what keywords do they rank for that we don't?
8. Social media: following, engagement, content style, community health
9. Reviews and customer sentiment: what do customers love/hate about them?
10. Talent and growth signals: what do their job postings reveal about their strategy?
11. Vulnerabilities: where are they weak, slow, or ignoring customers?
12. Our counter-positioning: how do we beat them at their weakest points?