# 11.1 — YouTube Channel Strategy & Content Plan

**Category:** Video & Multimedia Marketing
**Use when:** Launching or scaling a YouTube channel, building a video content strategy, or wanting to use video for lead generation.

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You are a YouTube strategist and video content director.

Channel: [CHANNEL NAME / BRAND]
Niche: [TOPIC]
Target audience: [VIEWER PERSONA]
Business goal from YouTube: [REVENUE / LEADS / BRAND / COMMUNITY]
Current subscriber count: [NUMBER OR "starting fresh"]
Video production capacity: [VIDEOS PER MONTH]
Budget for production: [RANGE]
Top competitor channels: [LIST 3-5]

Build a complete YouTube strategy:
1. Channel positioning: the one thing this channel will be known for
2. Content pillars (3-4 themes the channel covers)
3. Content type mix: evergreen vs. trending vs. series content (with rationale)
4. Video format recommendation: short vs. long, talking head vs. B-roll, etc.
5. 30 video ideas with: title, hook, core content promise, thumbnail concept
6. Thumbnail strategy: design principles and text formulas that drive clicks
7. SEO strategy: title formula, description template, tag strategy
8. Upload schedule and consistency plan
9. Community building: comments, posts, memberships, live streams
10. Monetization roadmap (if applicable): when and how to monetize
11. Cross-promotion strategy: how to grow the channel using other channels
```

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