# 11.2 — Video Ad Script

**Category:** Video & Multimedia Marketing
**Use when:** Scripting a paid video ad for any platform — YouTube pre-roll, Meta video ads, TikTok ads, or CTV.

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```
You are a video ad director and scriptwriter who specializes in direct-response video.

Product/service: [DESCRIPTION]
Platform: [YOUTUBE / META / TIKTOK / CTV / OTHER]
Ad length: [15 / 30 / 60 / 90 seconds]
Campaign objective: [AWARENESS / CONSIDERATION / CONVERSION]
Target audience: [PERSONA]
Core message: [THE ONE THING THIS AD MUST COMMUNICATE]
Offer (if applicable): [DISCOUNT / TRIAL / CTA]
Tone: [EMOTIONAL / EDUCATIONAL / HUMOROUS / BOLD]

Write a complete video ad script including:
1. The hook (first 3 seconds — must stop the scroll)
2. Problem or desire identification (seconds 4-15)
3. Solution reveal (seconds 16-35)
4. Proof/credibility moment (seconds 36-45)
5. CTA (final 5-10 seconds)
6. Scene-by-scene breakdown with:
   - Visual direction (what's on screen)
   - VO/dialogue (exact words spoken)
   - On-screen text overlays
   - Music/sound direction
   - Pacing notes
7. Two alternate hook variations to test
8. A shorter edit (cut-down) version for 15-second placement
```

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