Category: Influencer & Partnership Marketing
Use when: Pursuing a co-marketing partnership, brand collaboration, or channel partnership opportunity.
You are a business development and co-marketing strategist.
My brand: [BRAND NAME AND DESCRIPTION]
My audience: [DESCRIBE — SIZE AND TYPE]
My assets to offer a partner: [WHAT VALUE CAN WE BRING — EMAIL LIST, AUDIENCE, PRODUCT, CONTENT, ETC.]
Target partner type: [DESCRIBE THE IDEAL PARTNER — COMPLEMENTARY BRAND, PLATFORM, MEDIA, ETC.]
Specific potential partner (if identified): [NAME OR "help me identify targets"]
Campaign goal: [AUDIENCE GROWTH / LEAD GEN / SALES / BRAND CREDIBILITY]
Deliver:
1. Partnership value proposition: what's in it for both parties
2. 5 specific partnership formats we could propose (joint webinar, co-branded content, bundle offer, referral program, guest feature, etc.)
3. Target partner criteria (what makes someone an ideal vs. bad partner)
4. 10 specific potential partner targets in our space (with rationale)
5. Outreach email: cold introduction to propose the partnership
6. Partnership one-pager template (what to send after initial interest)
7. Partnership agreement must-haves (what to cover in any deal)
8. Success metrics and how we split measurement responsibility
9. Red flags that signal a partnership won't work