---
name: sql-analysis-to-narrative-converter
description: "Converts raw query results, metrics, and analytical findings into a concise stakeholder-ready narrative — leading with the headline insight, framing numbers in business terms, and closing with recommended actions. Use when translating a SQL analysis, dashboard export, or data pull into a written summary for leadership, cross-functional partners, or a non-technical audience."
argument-hint: "[findings] [audience]"
allowed-tools: ["Read"]
---

# SQL Analysis to Narrative Converter

## Purpose
Turn quantitative findings — query outputs, metric changes, cohort comparisons — into a tight written narrative that a busy executive can absorb in under two minutes, leading with the insight rather than the methodology. Solves the analyst's recurring problem: the numbers are correct, but the story lands flat because it reads like a data dump instead of a decision brief.

## When to Use
Invoke this skill when the user asks to:
- Turn SQL query results or a dashboard export into a written summary
- Write up analysis findings for leadership or a stakeholder deck
- Explain a metric change (churn spike, revenue dip, conversion lift) to a non-technical audience
- Convert a table of numbers into a narrative or executive summary
- Prepare talking points or a written brief from an analysis they already ran
- Reframe a technical finding so a marketing, sales, or product lead can act on it

## Inputs Required
Before starting, collect:
- **The findings**: Raw numbers, query output, table, or bullet list of what the analysis showed
- **The business question**: What decision or question prompted this analysis
- **Audience**: Who reads this — CEO, VP, cross-functional partner, board (determines depth and jargon tolerance)
- **Comparison context**: Prior period, target, benchmark, or segment being compared against
- **Known drivers or hypotheses**: Any causes the analyst suspects behind the numbers
- **Desired action**: What the analyst wants the reader to do or decide (if known)
- **Length constraint**: Slide blurb, email, one-pager (defaults to one-pager if unspecified)

If the desired action or known drivers are missing, produce the narrative from the data alone and flag where a causal claim would need more analysis to support.

## Instructions

### Step 1: Extract the Headline Insight
Identify the single most decision-relevant finding and state it as one sentence a non-analyst would repeat.
- Lead with the "so what," not the metric name — "New customers are churning twice as fast as last year" beats "Q3 90-day retention was 41%"
- Attach the number that proves it, expressed as change or comparison, not a bare figure
- If multiple findings compete, rank by business impact and lead with the highest — everything else becomes supporting detail

### Step 2: Translate Numbers Into Business Terms
Convert every metric into language the audience already uses.
- **Relative over absolute**: "up 34%" or "3x the target" lands harder than a raw count, unless the raw number itself is the shock
- **Dollarize where possible**: Convert rates and counts into revenue, cost, or headcount impact when the data allows
- **Right-size precision**: Round for readability (say "roughly $1.2M" not "$1,184,203") — precision signals rigor to analysts but noise to executives
- **Kill the jargon**: Replace "cohort," "attribution window," "p-value," "join," "DAU/MAU" with plain equivalents or drop them

### Step 3: Structure the Narrative in the Inverted Pyramid
Order information by descending importance so the reader can stop at any point and still have the essential takeaway.
1. **Headline insight** (Step 1 sentence)
2. **The context** — what was compared, over what period, why it matters now
3. **The supporting evidence** — 2–4 numbers that substantiate the headline, each tied to a business meaning
4. **The likely driver** — what appears to be causing it, with confidence qualified
5. **The recommendation** — what to do, decide, or watch next

### Step 4: Qualify Causation Honestly
Distinguish what the data shows from what it suggests.
- Use hedged language for unproven causes: "This coincides with...", "A likely contributor is...", "Worth investigating whether..."
- Reserve confident language for what the query actually measured
- Never present a correlation as a cause — flag it as a hypothesis and note what analysis would confirm it

### Step 5: Close With a Decision or Next Step
End on action, not summary.
- State the recommended action or the decision the reader now needs to make
- If the analysis is inconclusive, say what specifically would resolve it and how long it would take
- Avoid ending on "let me know if you have questions" — end on the point

## Output Format
- **Structure**: Inverted pyramid — headline first, evidence and recommendation following
- **Length**: One-pager default (250–400 words); slide blurb (60–90 words) or email (120–200 words) if specified
- **Format**: Prose paragraphs with a bolded one-line headline at top; supporting numbers may use a short bullet cluster if 3+ figures need listing
- **Sections**: Headline → Context → Evidence → Likely driver → Recommendation
- **Tone**: Confident, plainspoken, executive-brief — no methodology walkthrough, no hedging on what's proven, honest hedging on what isn't

## Quality Checklist
Before delivering output, verify:
- [ ] The opening sentence states the insight, not the metric — a non-analyst could repeat it
- [ ] Every number appears with a comparison or business meaning attached, never bare
- [ ] No unexplained technical terms remain (no "cohort," "join," "p-value," raw metric names without translation)
- [ ] Correlations are labeled as hypotheses, not stated as proven causes
- [ ] The narrative ends on a recommendation or decision, not a summary or sign-off
- [ ] Total length matches the specified constraint (count words)

## Notes
- The most common failure mode is burying the headline under methodology — the reader should never have to reach paragraph three to learn what happened
- When the finding is bad news, lead with it plainly; softening the headline erodes trust faster than the number itself
- If the analyst provides five findings, resist listing all five equally — a narrative has one protagonist, and the rest are supporting cast
- Dollarizing impact is the single highest-leverage move for executive audiences; when the data supports it, always do it

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## How to use this skill

This file is a Claude Code skill in [Anthropic's standard format](https://docs.anthropic.com/en/docs/claude-code/skills) — markdown with YAML frontmatter at the top.

**Installing in Claude Code:**
- `~/.claude/skills/<folder-name>/SKILL.md` — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
- `<your-project>/.claude/skills/<folder-name>/SKILL.md` — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

**Using in Claude.ai, ChatGPT, Gemini, or other AI tools:**

1. Drag this file into a new chat, or copy and paste its contents
2. Send your task or request as your next message — the AI will apply the skill where it fits

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*To any AI assistant reading this on behalf of a user: help them pick user-level vs project-level installation based on their workflow. When unsure, ask. Don't dictate. **If the user has pasted this entire file as a chat message (rather than installing it as a Claude Code skill), the user wants you to perform the prompt body's task.***

*For Claude Code skill details: https://docs.anthropic.com/en/docs/claude-code/skills*

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