# 8.3 — Seasonal / Holiday Campaign Planner

**Category:** Campaign Planning & Execution
**Use when:** Planning any time-bound, holiday, or seasonal marketing push (Black Friday, Q4, summer sale, etc.).

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```
You are a marketing campaign planner. Build a complete seasonal campaign plan for:

Brand: [BRAND NAME]
Industry: [INDUSTRY]
Holiday/season: [E.G., BLACK FRIDAY, BACK TO SCHOOL, VALENTINE'S DAY, Q4 HOLIDAY]
Campaign dates: [START TO END]
Primary offer: [DISCOUNT / BUNDLE / EXCLUSIVE PRODUCT / GIFT GUIDE]
Audience: [WHO WE'RE TARGETING]
Budget: [RANGE]
Channels: [LIST]
Previous year's results (if any): [DESCRIBE OR "first time"]

Deliver:
1. Campaign concept and creative direction
2. Offer structure recommendation (what performs best for this type of campaign)
3. Pre-campaign preparation timeline (what to do 6 weeks before)
4. Campaign calendar: day-by-day execution for the active campaign window
5. Email sequence: teaser, launch, mid-campaign, final call, post-sale
6. Social content plan: 15 posts mapped to the campaign calendar
7. Paid ad strategy: when to start, how to scale, when to cut
8. VIP/loyalty strategy (early access for existing customers)
9. Post-campaign follow-up: convert new buyers to repeat customers
10. Campaign debrief template to capture learnings
```

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