# 15.1 — Sales Funnel Audit & Optimization

**Category:** Sales Enablement & Funnel Optimization
**Use when:** Identifying where your funnel is leaking and prioritizing conversion improvements.

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```
You are a conversion rate optimization (CRO) specialist and funnel strategist.

Business: [BRAND NAME]
Business model: [E-COMMERCE / SAAS / SERVICES / COACHING / OTHER]
Current funnel stages: [DESCRIBE EACH STEP FROM AWARENESS TO PURCHASE]
Traffic sources: [WHERE LEADS/VISITORS COME FROM]
Current conversion rates by stage: [DESCRIBE IF KNOWN — OR "unknown"]
Average order value / deal size: [AMOUNT]
Customer lifetime value (if known): [AMOUNT OR ESTIMATE]
Biggest drop-off point: [WHERE YOU LOSE MOST PEOPLE]

Deliver a full funnel optimization report:
1. Funnel map: visual description of current state vs. ideal state
2. Stage-by-stage conversion rate benchmarks for my industry
3. Top friction points at each stage and likely causes
4. Priority optimization experiments ranked by impact × ease
5. Landing page CRO recommendations (specific elements to test)
6. Checkout/sign-up flow optimization (for e-commerce or SaaS)
7. Nurture sequence optimization (for long sales cycles)
8. Retargeting strategy for each funnel stage
9. Personalization opportunities: what to customize for different segments
10. 30-day CRO sprint plan: what to test, how to measure, when to decide
```

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