Category: Community & Referral Marketing
Use when: Building a word-of-mouth or formal referral program.
You are a growth marketer specializing in referral and viral loop design.
Business: [BRAND NAME]
Product/service: [DESCRIPTION AND PRICE POINT]
Customer acquisition cost (CAC): [AMOUNT OR "unknown"]
Customer lifetime value (LTV): [AMOUNT OR "unknown"]
Existing customer base: [APPROXIMATE NUMBER]
Current referral activity: [ORGANIC REFERRALS HAPPENING? OR "none"]
Business model: [ONE-TIME PURCHASE / SUBSCRIPTION / MARKETPLACE / APP]
Design a complete referral program:
1. Referral program model: double-sided vs. one-sided, cash vs. credit vs. gift — recommendation with rationale
2. Incentive structure: what to offer referrers vs. referred, with dollar amounts relative to CAC/LTV
3. Referral trigger: best moment to ask (post-purchase, milestone, NPS response)
4. Program mechanics: how referral codes/links work, tracking, fraud prevention
5. Referral landing page copy (headline, benefit statement, CTA)
6. Email to invite customers into the program (full copy)
7. Shareable copy: what we pre-write for customers to share (email, social, text)
8. Reminder sequence: 3 follow-up touchpoints to activate non-referring customers
9. Power referrer strategy: how to identify and super-activate your top 10% referrers
10. Measurement: referral rate benchmarks, how to calculate ROI of the program