---
name: program-roi-evaluator
description: "Evaluates an internal operational program against cost, impact, adoption, and stakeholder signals to deliver a clear scale/pivot/sunset recommendation with a fully-loaded ROI model, evidence scoring across five dimensions, risk assessment, and a 90-day action plan. Use when deciding whether to expand, restructure, or kill an internal program, running an annual program portfolio review, or justifying a program's continued budget."
argument-hint: "[program-name] [performance-data]"
allowed-tools: ["Read"]
---

# Program ROI Evaluator

## Purpose
Turn ambiguous signals about an internal program — soft adoption, unclear returns, mixed stakeholder sentiment — into a defensible scale/pivot/sunset recommendation, backed by a fully-loaded ROI model and a five-dimension evidence score. Solves the "we've been running this for two years and nobody knows if it's working" problem.

## When to Use
Invoke this skill when the user asks to:
- Decide whether to scale, restructure, or shut down an internal program
- Justify a program's budget or headcount in a planning cycle
- Run an annual or quarterly program portfolio review
- Assess whether a pilot should graduate to a permanent program
- Build a case to sunset a program that's lost momentum
- Compare the ROI of an internal initiative against its ongoing cost

## Inputs Required
Before starting, collect:
- **Program description**: What the program does and the problem it was created to solve
- **Original goals**: The stated objectives and success metrics when the program launched
- **Cost data**: Headcount time, tooling, budget, and any indirect costs — annualized
- **Impact/performance data**: Metrics tied to the goals — usage, output, cycle-time savings, revenue, cost avoidance, whatever exists
- **Adoption signals**: Who uses it, how consistently, and how that's trended over time
- **Stakeholder feedback**: Sentiment from sponsors, users, and adjacent teams — quotes, survey scores, or your summary
- **Program age & stage**: How long it's been running and whether it's a pilot or established program

If hard impact data is missing, proceed using adoption and stakeholder signals as proxies and flag the evidence gap explicitly in the output.

## Instructions

### Step 1: Reconstruct the Original Thesis
State, in one or two sentences, what this program was supposed to achieve and how it was supposed to pay off. Separate the *stated* goal from the *implied* value driver (e.g., stated: "run a mentorship program"; implied driver: "reduce regretted attrition among high-performers"). All later scoring is measured against the value driver, not the activity.

### Step 2: Build the Fully-Loaded Cost Model
Calculate annualized total cost of ownership. Do not accept the surface budget number.
- **Direct costs**: Budget, tooling, licenses, vendors
- **Labor costs**: Headcount time × loaded rate (include the "hidden" hours of participants, not just the program owner)
- **Opportunity cost**: What the involved people would otherwise be doing — note it qualitatively if not quantifiable
- Present a single annualized TCO figure with the components broken out.

### Step 3: Quantify Impact (or the Best Available Proxy)
Translate the impact data into value in the same units as cost where possible (dollars, hours saved, risk reduced).
- If impact is directly measurable: state the annualized value and the calculation.
- If impact is a proxy (adoption, satisfaction, cycle time): state the proxy, why it's a reasonable stand-in, and the confidence level.
- **Compute ROI**: (Annualized value − TCO) / TCO, expressed as a ratio or percentage. If value can't be dollarized, produce a directional ROI verdict (clearly positive / breakeven / clearly negative) and explain the basis.

### Step 4: Score the Program Across Five Dimensions
Score each dimension 1–5 with a one-line justification tied to the input data:
1. **Return** — Does measured or proxied value exceed cost?
2. **Adoption** — Is usage broad, consistent, and trending up?
3. **Strategic fit** — Does it still serve a current company priority (not just the priority it launched for)?
4. **Stakeholder support** — Do sponsors and users actively defend it, or merely tolerate it?
5. **Momentum & trajectory** — Is the program improving, plateaued, or declining over time?

Produce a total out of 25 and note which dimension is the weakest link.

### Step 5: Map Score to Recommendation
Apply the decision logic, then override only with explicit reasoning:
- **SCALE** (strong Return + Adoption, score ≥ 19): The program works and demand is unmet. Invest to expand reach or depth.
- **PIVOT** (mixed signals, strong Strategic Fit but weak Return or Adoption, score 12–18): The underlying need is real but the current form isn't delivering. Restructure the model, not the mission.
- **SUNSET** (weak Return + weak Momentum, or Strategic Fit ≤ 2, score ≤ 11): The value driver is gone, cost outweighs return, or the org has moved on. Wind down cleanly.
- State the recommendation in one bolded sentence before elaborating.

### Step 6: Risk & Second-Order Effects
Identify what breaks if the recommendation is executed:
- For SCALE: capacity limits, quality dilution, cost curve at scale
- For PIVOT: change fatigue, transition cost, whether the new form is testable
- For SUNSET: stakeholder fallout, lost institutional knowledge, whether the underlying need reappears elsewhere
Name the single biggest risk and a mitigation for it.

### Step 7: 90-Day Action Plan
Translate the recommendation into concrete moves:
- **Days 0–30**: Immediate actions (communicate, instrument, secure resources, or begin wind-down)
- **Days 31–60**: Structural changes (expand, redesign, or transition ownership)
- **Days 61–90**: Validation — the specific metric or signal that confirms the decision was right
- Name the decision owner and the checkpoint date for the next review.

## Output Format
- **Structure**: Executive verdict first (recommendation + one-paragraph rationale), then the full analysis
- **Length**: 900–1,300 words
- **Format**: Structured document — prose for reasoning, a cost table for TCO, a scored table for the five dimensions, numbered plan for the 90-day roadmap
- **Sections**: Executive Verdict → Program Thesis → Cost Model (table) → Impact & ROI → Five-Dimension Scorecard (table) → Recommendation Rationale → Risks & Second-Order Effects → 90-Day Action Plan
- **Tone**: Chief of staff briefing a leadership team — decisive, evidence-anchored, unsentimental about killing things that don't work

## Quality Checklist
Before delivering output, verify:
- [ ] The recommendation is stated as one of exactly three verdicts: SCALE, PIVOT, or SUNSET — no hedging
- [ ] TCO includes labor and hidden participant time, not just the surface budget line
- [ ] All five dimensions are scored 1–5 with a data-tied justification and a total out of 25
- [ ] The recommendation is consistent with the score, or the override is explicitly reasoned
- [ ] ROI is expressed numerically when data allows, or given a directional verdict with stated basis when it doesn't
- [ ] The 90-day plan includes a specific validation signal and a named review checkpoint
- [ ] Any missing hard-impact data is flagged as an evidence gap rather than silently ignored

## Notes
- The most common error in program reviews is measuring the activity ("we ran 40 sessions") instead of the value driver ("attrition dropped 3 points"). Always score against the driver.
- Beware sunk-cost momentum: age and prior investment are not reasons to keep a program — they raise the bar for what "working" must look like now.
- PIVOT is the right call more often than people expect when Strategic Fit is high but execution is weak — the need is real, the form is wrong.
- When stakeholder sentiment and hard data conflict, weight the data for the ROI verdict but treat strong sponsor support as a real asset in the risk assessment — programs with champions survive transitions that data-strong programs without them do not.

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## How to use this skill

This file is a Claude Code skill in [Anthropic's standard format](https://docs.anthropic.com/en/docs/claude-code/skills) — markdown with YAML frontmatter at the top.

**Installing in Claude Code:**
- `~/.claude/skills/<folder-name>/SKILL.md` — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
- `<your-project>/.claude/skills/<folder-name>/SKILL.md` — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

**Using in Claude.ai, ChatGPT, Gemini, or other AI tools:**

1. Drag this file into a new chat, or copy and paste its contents
2. Send your task or request as your next message — the AI will apply the skill where it fits

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