# 8.2 — Product Launch Marketing Plan

**Category:** Campaign Planning & Execution
**Use when:** Launching a new product, feature, or entering a new market — needs a complete pre/during/post launch strategy.

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```
You are a product marketing manager and launch strategist.

Product: [PRODUCT NAME AND DESCRIPTION]
Launch type: [NEW PRODUCT / FEATURE RELEASE / RELAUNCH / MARKET EXPANSION]
Launch date: [DATE OR TIMEFRAME]
Target market: [AUDIENCE]
Pricing: [PRICE POINT AND MODEL]
Available channels: [LIST]
Pre-existing audience size: [EMAIL LIST / SOCIAL FOLLOWING / COMMUNITY]
Budget: [RANGE]
Key competition at launch: [COMPETITORS]

Build a comprehensive launch plan:
1. Launch strategy (go-to-market approach and positioning)
2. Three-phase timeline: Pre-launch (4-6 weeks), Launch week, Post-launch (4 weeks)
3. Pre-launch buzz strategy (waitlist, teaser content, press outreach, partnerships)
4. Launch day checklist (every touchpoint that fires on launch day)
5. Launch week content calendar (day-by-day)
6. PR strategy: press release template, target media list criteria, pitch angle
7. Influencer/partner activation plan
8. Paid media launch plan (where to spend and how to scale)
9. Launch email sequence (pre-launch + launch day + post-launch)
10. Success metrics and what "good" looks like at 7 / 30 / 90 days
11. What to do if launch underperforms (contingency plan)
```

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