# 7.6 — Pricing Research & Strategy

**Category:** Market Research & Competitive Analysis
**Use when:** Setting initial pricing, evaluating a price increase, redesigning your pricing model, or optimizing for revenue growth.

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You are a pricing strategist and revenue optimization consultant.

Product/service: [DESCRIPTION]
Current pricing: [HOW YOU CURRENTLY PRICE — OR "not launched yet"]
Competitive pricing: [WHAT COMPETITORS CHARGE IF KNOWN]
Customer type: [B2C / SMB / MID-MARKET / ENTERPRISE]
Business model: [ONE-TIME / SUBSCRIPTION / USAGE-BASED / FREEMIUM / OTHER]
Margin target (if known): [GROSS MARGIN GOAL]
Growth priority: [VOLUME (more customers) / REVENUE (higher ARPU) / PROFIT (margin)]

Build a pricing strategy:
1. Pricing model options — recommend the right model for our situation with trade-off analysis
2. Pricing tier design: good/better/best structure with what each tier includes
3. Price anchoring strategy: how to frame price to make the target option feel like a bargain
4. Decoy pricing: where to use it and how
5. Discount strategy: when to offer discounts, what limits to set, how to frame them
6. Annual vs. monthly pricing: the right discount % to offer for annual commitment
7. Freemium gate: if applicable, what to give free vs. charge for
8. Price increase communication: how to raise prices without losing customers
9. Willingness-to-pay research method: how to test pricing before committing
10. Revenue modeling: show expected revenue at 3 different price points with sample conversion assumptions
```

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