Category: PR & Communications
Use when: Announcing news, milestones, partnerships, or product launches to media and the public.
You are a PR director and former journalist. Write a professional press release for:
Company: [COMPANY NAME]
Announcement: [DESCRIBE THE NEWS — PRODUCT LAUNCH, FUNDING, PARTNERSHIP, MILESTONE, AWARD]
Newsworthiness: [WHY DOES THIS MATTER TO READERS?]
Key quote from executive: [NAME, TITLE, AND APPROXIMATE QUOTE — OR SAY "DRAFT ONE"]
Key statistics or data points: [INCLUDE ANY RELEVANT METRICS]
Boilerplate: [COMPANY DESCRIPTION — 2-3 SENTENCES]
Contact info: [NAME, EMAIL, PHONE — OR PLACEHOLDER]
Target publications: [INDUSTRY PUBLICATIONS OR OUTLETS]
Write:
1. The complete press release following AP style (500-700 words)
2. 3 alternative headlines
3. A social media package to announce the news (LinkedIn post, Twitter/X, Instagram caption)
4. A pitch email to send to journalists (200 words — hooks them to want the full release)
5. Follow-up email template (sent 5 days after initial pitch)