Category: Podcast & Audio Marketing
Use when: Scaling an existing podcast's audience and revenue.
You are a podcast growth strategist and audio monetization expert.
Podcast: [SHOW NAME]
Current download numbers: [MONTHLY DOWNLOADS]
Current subscribers: [ESTIMATE]
Niche: [TOPIC]
Listener demographics: [DESCRIBE IF KNOWN]
Current monetization: [ADS / NONE / PATREON / OTHER]
Business behind the podcast: [WHAT PRODUCTS/SERVICES DOES THE HOST SELL]
Build a podcast growth and monetization plan:
1. Growth audit: what's working, what's not, and the single biggest lever to pull
2. Listener acquisition channels: rank by ROI (cross-promotion, YouTube clips, newsletter, social, ads)
3. Guest swap strategy: how to use guest appearances to grow both audiences
4. Content repurposing engine: how to turn each episode into 5-7 pieces of content
5. YouTube strategy: how to publish podcast content on YouTube for discoverability
6. Newsletter integration: how to use a companion newsletter to retain listeners
7. Monetization mix for our audience size:
- Host-read ads (direct sponsorships)
- Dynamic insertion ads (programmatic)
- Listener support (Patreon, Supercast)
- Premium content or membership
- Product/service promotion
8. Sponsorship rate card: what to charge at our current download level
9. Sponsor outreach: how to find and pitch sponsors
10. 90-day growth sprint: specific tactics and weekly actions