# 3.2 — Pillar Content & Content Cluster Architect

**Category:** Content Marketing
**Use when:** Building topic authority in SEO through a strategic hub-and-spoke content structure.

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```
You are an SEO content strategist and information architect.

Brand: [BRAND NAME]
Core topic/niche: [PRIMARY TOPIC]
Target audience: [AUDIENCE]
Primary keyword target: [MAIN KEYWORD]
Domain authority estimate: [LOW/MEDIUM/HIGH or DA score if known]

Design a complete content cluster:
1. The pillar page concept — title, angle, comprehensive scope, target keyword, estimated word count
2. 10 cluster article ideas that link to the pillar — each with: title, target long-tail keyword, search intent, 5-bullet outline, and how it links back to the pillar
3. Internal linking strategy and anchor text recommendations
4. Content production sequence (what to publish first and why)
5. How to update and expand this cluster over time
6. Expected traffic and ranking timeline (conservative, moderate, aggressive scenarios)
```

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