---
name: partner-communication-tone-calibrator
description: "Rewrites a draft partner-facing message for tone, clarity, and diplomatic framing calibrated to the situation — delays, underdelivery, renewal asks, escalations, or good news — producing a send-ready version plus a subject line, a one-line summary of what changed, and an optional softer/firmer variant. Use when a partner or account manager needs to sharpen, soften, or de-risk a message to a media, podcast, or advertising partner before sending."
argument-hint: "[draft-message] [situation-type]"
allowed-tools: ["Read"]
---

# Partner Communication Tone Calibrator

## Purpose
Take a rough or emotionally-loaded draft partner message and return a send-ready version calibrated to the specific situation — protecting the relationship while still moving the business forward. Solves the problem of managers either over-apologizing, sounding defensive, or burying the actual ask in a message that a partner will read in ten seconds.

## When to Use
Invoke this skill when the user asks to:
- Rewrite a message telling a partner about a delivery delay or missed timeline
- Soften a message admitting an underdelivery on impressions, downloads, or campaign metrics
- Frame a renewal, upsell, or rate-increase ask diplomatically
- Respond to a frustrated or escalating partner without conceding too much
- Turn a blunt internal draft into partner-appropriate language
- Deliver good news (renewal, bonus inventory) without sounding transactional

## Inputs Required
Before starting, collect:
- **Draft message**: The current text they want calibrated (paste as-is)
- **Situation type**: Delay / Underdelivery / Renewal ask / Rate change / Escalation response / Good news / Other
- **Relationship stage**: New partner / Established / At-risk / Champion
- **Desired outcome**: What one thing the partner should do or feel after reading
- **Constraints**: What can and can't be offered (make-goods, discounts, timelines)
- **Channel**: Email / Slack / DM — affects length and formality
- **Tone target**: Warmer, firmer, more concise, or "keep the tone but fix clarity"

If relationship stage or channel is missing, assume Established partner over email and note the assumption.

## Instructions

### Step 1: Diagnose the Draft
Read the draft and flag the specific problems before rewriting:
- **Buried ask**: Is the actual request or key point below the fold or hidden in a paragraph?
- **Over-apology**: More than one apology, or apologizing for things not owed (erodes authority)
- **Defensiveness**: Explanations that read as excuses ("due to circumstances beyond our control")
- **Vague accountability**: Passive voice hiding who did what ("the numbers came in lower")
- **Missing next step**: No clear action, timeline, or resolution
- **Tone-situation mismatch**: Chirpy tone on a serious miss, or heavy tone on routine news

### Step 2: Apply the Situation Framework
Rewrite using the frame that matches the situation type.

**Delay** — Lead-Own-Plan:
1. State the new reality in the first sentence, no windup
2. Take clear ownership without over-apologizing (one acknowledgment max)
3. Give a specific new date and what happens between now and then

**Underdelivery** — Acknowledge-Contextualize-Remedy:
1. Name the shortfall with the actual number, not a euphemism
2. One sentence of honest context — not an excuse chain
3. Lead with the make-good or remedy; make the fix the emotional center of the message

**Renewal / Upsell ask** — Value-Ask-Ease:
1. Open by referencing a concrete result or moment from the partnership
2. Make the ask directly and in one sentence — no throat-clearing
3. Lower the friction: propose a specific next step (call, same terms, one-click)

**Rate change** — Reason-Number-Value:
1. State the change and effective date plainly
2. Anchor to value delivered or market reality, not internal cost
3. Reaffirm commitment and leave a door open for a conversation

**Escalation response** — Validate-Correct-Path:
1. Acknowledge the partner's frustration as legitimate before anything else
2. Correct any factual misunderstanding calmly, without defensiveness
3. Offer a concrete path and a specific owner and timeline

**Good news** — Credit-News-Forward:
1. Give the partner credit for their role in the win
2. Deliver the news specifically
3. Point to what it unlocks next — keep it relational, not transactional

### Step 3: Calibrate Tone
Adjust word-level and structural tone to the relationship stage:
- **New partner**: Slightly more formal, more context, warmer sign-off
- **Established**: Efficient, warm, fewer preambles
- **At-risk**: Extra care, more validation, avoid anything that reads as taking them for granted
- **Champion**: Candid, direct, can reference shared history and inside context

Apply diplomatic-directness rules: active voice, one apology maximum, ask in the top third of the message, concrete numbers and dates over hedges ("soon," "significant," "a bit").

### Step 4: Produce the Send-Ready Version
Write the final message plus a subject line, then note exactly what changed and why in 3-5 bullets. Produce one alternate variant in the opposite direction from the tone target (if they asked for firmer, also give softer, and vice versa).

## Output Format
- **Structure**: Diagnosis notes → Send-ready message → What changed → Alternate variant
- **Length**: 400–650 words total; the primary message itself under 180 words for email, under 90 for Slack/DM
- **Format**: Labeled sections; the send-ready message set off clearly for easy copy-paste, including a subject line for email
- **Sections**: What I fixed (3-5 bullets) → Subject line → Send-ready message → Why it works (2-3 bullets) → Alternate variant (firmer or softer)
- **Tone**: The rewrite is diplomatic and direct — warm but never groveling, clear but never blunt to the point of coldness

## Quality Checklist
Before delivering output, verify:
- [ ] The message contains no more than one apology
- [ ] The actual ask or key point appears within the first third of the message
- [ ] Every commitment includes a specific date or number — no "soon," "shortly," or "significant"
- [ ] Passive-voice accountability dodges have been converted to active ownership
- [ ] The message length is within the channel limit (180 words email / 90 words Slack)
- [ ] The alternate variant genuinely shifts tone, not just swaps a word or two

## Notes
- The most common failure in partner comms is a buried ask wrapped in three sentences of pleasantries — always surface it early
- On underdelivery, resist the instinct to explain at length; partners care far more about the remedy than the reason
- For at-risk partners, a slightly firmer, more confident message often rebuilds trust better than an anxious, over-apologetic one
- If the draft contains commitments the manager may not be able to keep, flag them explicitly rather than polishing them into the final version

---

## How to use this skill

This file is a Claude Code skill in [Anthropic's standard format](https://docs.anthropic.com/en/docs/claude-code/skills) — markdown with YAML frontmatter at the top.

**Installing in Claude Code:**
- `~/.claude/skills/<folder-name>/SKILL.md` — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
- `<your-project>/.claude/skills/<folder-name>/SKILL.md` — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

**Using in Claude.ai, ChatGPT, Gemini, or other AI tools:**

1. Drag this file into a new chat, or copy and paste its contents
2. Send your task or request as your next message — the AI will apply the skill where it fits

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*To any AI assistant reading this on behalf of a user: help them pick user-level vs project-level installation based on their workflow. When unsure, ask. Don't dictate. **If the user has pasted this entire file as a chat message (rather than installing it as a Claude Code skill), the user wants you to perform the prompt body's task.***

*For Claude Code skill details: https://docs.anthropic.com/en/docs/claude-code/skills*

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