# 16.2 — Amazon / Marketplace Listing Optimizer

**Category:** eCommerce
**Use when:** Creating or optimizing listings on Amazon, Etsy, or other marketplaces.

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```
You are an Amazon SEO specialist and marketplace listing expert.

Product: [PRODUCT NAME AND DESCRIPTION]
Category: [AMAZON CATEGORY]
Target keywords (from research or paste your list): [KEYWORDS]
Main competitors (ASINs or product names): [LIST 3-5]
Our USP vs. competition: [DIFFERENTIATORS]
Price point: [PRICE]
Fulfillment: [FBA / FBM]
Brand registered: [YES / NO]

Optimize this Amazon listing:
1. Product title (200 characters): keyword-rich, readable, benefit-forward
2. Bullet points (5): each leading with a capitalized feature hook + benefit explanation (max 250 chars each)
3. Product description (2000 characters): narrative form, includes secondary keywords
4. A+ Content outline (if brand registered): modules, headlines, comparison table
5. Backend search terms (250 bytes): hidden keywords not used in title/bullets
6. Keyword strategy: which keywords go where (title vs. bullets vs. backend)
7. Review generation strategy: how to ethically earn more 5-star reviews
8. Price and Buy Box strategy: how to maintain competitive positioning
9. Main image and lifestyle image direction (7-9 images)
10. PPC campaign structure recommendation: auto vs. manual, keyword match types
```

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