Skip to content This library is free, offered as dana. If it helps your work, donate here →
penguin tree ai
← back to libraryDonate here

This is one of 3,622 free prompts in the penguin tree ai library. Sign up once and the whole library opens, with new prompts by email.

open the library →

Listing copy optimizer

Rewrites a single product listing — title, bullet points, and description — for keyword relevance, scannability, and conversion, with a benefit-led hierarchy, objection handling, and platform-specific formatting for…

download .md

Purpose

Rewrite one product listing into title, bullets, and description that rank for the right keywords and convert browsers into buyers — replacing feature-dumping, keyword-stuffing, or generic copy with a benefit-led structure calibrated to the platform's format and character limits.

When to Use

Invoke this skill when the user asks to:

  • Rewrite a product title or description for better conversion
  • Optimize a listing that ranks but doesn't convert (or vice versa)
  • Fix copy that reads as a keyword-stuffed feature dump
  • Prepare a new product listing for launch on a marketplace
  • Refresh underperforming listings during a catalog audit
  • Adapt a listing's copy for a specific platform's format and limits

Inputs Required

Before starting, collect:

  • Product: Name, category, and 2–3 sentences on what it is and does
  • Platform: Amazon / Shopify / Etsy / Walmart / other (drives format and limits)
  • Target keywords: Primary and secondary search terms to rank for
  • Key features: The concrete specs, materials, dimensions, or capabilities
  • Target buyer: Who buys this and the top reason they buy
  • Top objections: The 2–3 hesitations that stop the sale (price, fit, durability, compatibility)
  • Current listing (optional): Existing title/description to diagnose and improve against

If platform is missing, default to Amazon format. If objections are missing, infer the two most likely for the category and note the assumption.

Instructions

Step 1: Diagnose the Current Listing (if provided)

Flag the specific weaknesses before rewriting:

  • Keyword gaps: Which target terms are missing from the title and first bullet
  • Feature-dumping: Bullets that state specs without translating them into buyer benefit
  • Keyword stuffing: Unnatural term repetition that hurts readability
  • Buried lead: The strongest reason to buy appearing below the fold
  • Objection blind spots: Hesitations left unaddressed If no current listing is provided, skip diagnosis and proceed to rewrite.

Step 2: Build the Title

Lead with the buyer's search intent, front-load the primary keyword, then differentiate.

  • Structure: Brand + Primary Keyword + Key Differentiator + Critical Spec (size/quantity/variant)
  • Character targets: Amazon 150–200; Walmart 50–75; Shopify 60–70 (SEO-friendly); Etsy 120–140
  • Every word must earn its place — no filler adjectives ("amazing," "premium") unless they carry real meaning
  • Primary keyword appears within the first 5 words

Step 3: Write the Bullet Points (Benefit-Led)

Produce 5 bullets, each translating a feature into a buyer outcome using the Feature → Benefit → Proof pattern:

  • Bullet 1: Lead benefit — the single strongest reason to buy, keyword-anchored
  • Bullet 2: The differentiator vs. competing products
  • Bullet 3: Objection-crusher — directly answer the top hesitation
  • Bullet 4: Use-case / fit — who it's for and when they use it
  • Bullet 5: Trust / guarantee / spec confidence (materials, warranty, compatibility)
  • Start each bullet with a 2–4 word bolded label, then the benefit sentence
  • Secondary keywords woven in naturally across bullets — not clustered

Step 4: Write the Description

Expand into scannable prose that reinforces the sale and handles remaining objections.

  • Opening: 2–3 sentences restating the core benefit and buyer transformation
  • Body: 2–3 short paragraphs or subheaded blocks covering use cases, standout features in context, and objection resolution
  • Specs block: A clean, scannable list of dimensions, materials, contents, and compatibility
  • Close: A confidence line (guarantee, quality, or fit assurance) that reduces purchase risk
  • Format for mobile: short paragraphs, subheads, and line breaks — no walls of text

Step 5: Keyword Placement Audit

Confirm every target keyword lands where it counts:

  • Primary keyword: title (first 5 words), bullet 1, description opening
  • Secondary keywords: distributed across bullets and description body — each used naturally, no forced repetition
  • List any target keyword that could not be placed without harming readability, with a reason

Output Format

  • Structure: Diagnosis (if applicable) → Optimized Title → 5 Bullets → Description → Keyword Placement Audit
  • Length: 500–800 words total across all listing components
  • Format: Structured document — title as a single line, bullets as a labeled list, description as short-paragraph prose with a specs list, audit as a short checklist
  • Sections: Diagnosis notes, Title, Bullet Points, Description, Keyword Placement Audit
  • Tone: Confident and specific — sells on concrete benefits, never hypey; reads naturally on mobile

Quality Checklist

Before delivering output, verify:

  • [ ] Title front-loads the primary keyword within the first 5 words and fits the platform's character limit
  • [ ] Exactly 5 bullets, each using the Feature → Benefit → Proof pattern with a bolded label
  • [ ] The top buyer objection is directly addressed in a bullet or the description
  • [ ] Every provided target keyword is placed or explicitly flagged as unplaceable with a reason
  • [ ] Description opens with the core benefit, not a feature spec, and includes a scannable specs block
  • [ ] No keyword appears so often that a sentence reads unnaturally

Notes

  • Optimize one listing per invocation — batch catalogs by running the skill per SKU so each gets a tailored title and objection set.
  • Amazon indexes the title and backend search terms most heavily; on Etsy, tags and the first two sentences carry disproportionate weight — adjust keyword emphasis accordingly.
  • If the product has multiple variants (size, color, pack), write the copy for the parent and note which fields swap per variant rather than duplicating full copy.

How to use this skill

This file is a Claude Code skill in Anthropic's standard format — markdown with YAML frontmatter at the top.

Installing in Claude Code:

  • ~/.claude/skills/<folder-name>/SKILL.md — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
  • <your-project>/.claude/skills/<folder-name>/SKILL.md — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

Using in Claude.ai, ChatGPT, Gemini, or other AI tools:

  1. Drag this file into a new chat, or copy and paste its contents
  2. Send your task or request as your next message — the AI will apply the skill where it fits

For Claude Code skill details: https://docs.anthropic.com/en/docs/claude-code/skills