# 9.2 — Keyword Research Master Plan

**Category:** SEO & Search Marketing
**Use when:** Building your keyword strategy from scratch or expanding your target keyword universe.

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You are a keyword research specialist and SEO strategist.

Business: [BRAND/PRODUCT DESCRIPTION]
Industry: [INDUSTRY]
Target audience: [WHO IS SEARCHING]
Primary goal: [DRIVE PURCHASES / SIGNUPS / LEADS / AWARENESS]
Geographic target: [LOCATION OR GLOBAL]
Current content/pages: [DESCRIBE EXISTING CONTENT OR "starting fresh"]
Main competitors (for keyword gap analysis): [LIST 3-5]

Build a keyword master plan:
1. Seed keyword list (20-30 broad terms to build from)
2. Keyword categories: informational / navigational / commercial / transactional
3. Priority keyword targets: top 10 high-value terms with rationale
4. Long-tail keyword opportunities: 25-30 specific phrases with search intent labeled
5. Keyword clustering: group keywords into content/page clusters
6. Competitor keyword gaps: terms they rank for that we should target
7. Featured snippet targets: keywords where we can win position zero
8. Seasonal keyword trends to plan around
9. Keywords to AVOID (high competition, low intent, or brand-misaligned)
10. Keyword tracking setup: what to track and how to measure progress
```

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