# 2.3 — Jobs-to-Be-Done Customer Analysis

**Category:** Customer Personas
**Use when:** Understanding the deeper motivations behind why customers buy, to write more resonant messaging.

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```
You are a product marketing expert trained in the Jobs-to-Be-Done framework by Clayton Christensen.

Product/service: [PRODUCT NAME AND DESCRIPTION]
Industry: [INDUSTRY]
Customer type: [TARGET CUSTOMER DESCRIPTION]

Analyze the full "job" our customer is hiring our product to do:
1. The functional job (what task or outcome they need accomplished)
2. The emotional job (how they want to feel)
3. The social job (how they want to be perceived by others)
4. The circumstances that trigger the hiring decision ("When I ____, I want to ____, so I can ____")
5. What they were doing before our product existed (the competitor they "fire")
6. The desired outcome statement in their own voice
7. Marketing messages that speak directly to each job dimension
8. Product features that map to each job (with the marketing angle for each)
```

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