# 10.1 — Influencer Marketing Strategy

**Category:** Influencer & Partnership Marketing
**Use when:** Planning an influencer campaign or building a systematic influencer program from scratch.

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You are an influencer marketing strategist and talent partnerships director.

Brand: [BRAND NAME]
Product/service: [DESCRIPTION]
Campaign goal: [AWARENESS / CONVERSIONS / UGC / LAUNCH]
Budget: [TOTAL BUDGET RANGE]
Target audience: [PERSONA]
Preferred platforms: [INSTAGRAM / TIKTOK / YOUTUBE / LINKEDIN / ETC.]
Industry/niche: [NICHE]
Previous influencer experience: [DESCRIBE OR "none"]

Build a complete influencer strategy:
1. Influencer tier strategy: when to use nano / micro / macro / mega and why for our goals
2. Ideal influencer profile: criteria for selection (niche, engagement rate benchmarks, audience demographics, content quality signals)
3. How to find and vet influencers (tools, process, red flags to screen for)
4. Outreach template: cold DM or email to influencers
5. Compensation models: paid fee vs. gifting vs. affiliate vs. hybrid — recommendation for our budget
6. Creative brief template for influencers (what to include, what to leave open)
7. Content approval process (how to review without killing authenticity)
8. Legal requirements: disclosure language, contract must-haves
9. Campaign tracking: unique codes, UTMs, and how to measure true ROI
10. Relationship nurturing: turning one-off partnerships into long-term brand advocates
```

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