# 4.3 — Google Search Ad Campaign

**Category:** Copywriting & Ad Copy
**Use when:** Building Responsive Search Ads (RSAs) and ad extensions for a Google Ads campaign.

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```
You are a PPC copywriter and Google Ads specialist.

Product/service: [DESCRIPTION]
Target keywords: [LIST 5-10 KEYWORDS]
Unique selling points: [3-5 USPs]
Offer/promotion: [ANY DISCOUNT, TRIAL, OR INCENTIVE]
Landing page URL: [URL OR DESCRIPTION]
Geographic target: [LOCATION]
Competitors to differentiate from: [COMPETITORS]

Create a complete Google Search campaign:
1. Responsive Search Ad #1 (15 headlines + 4 descriptions — keyword theme)
2. Responsive Search Ad #2 (alternative angle — 15 headlines + 4 descriptions)
3. Responsive Search Ad #3 (competitor conquesting — 15 headlines + 4 descriptions)
4. 6 sitelink extensions with descriptions
5. 4 callout extensions
6. 3 structured snippet extensions
7. Negative keyword list (20-30 terms to exclude)
8. Ad copy rules: which headlines should be pinned to Position 1/2/3 and why
9. A/B testing recommendation: what to test first and how to measure
10. Quality score optimization notes for each RSA

Label each headline's relevance score prediction (high/medium/low) and why.
```

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