---
name: enrollment-deadline-reminder-generator
description: "Generates a complete sequence of enrollment deadline reminder communications across 5 send stages, each calibrated to the days remaining with escalating urgency, channel-appropriate formatting, action-specific CTAs, and segment variants for enrolled vs. not-yet-enrolled employees. Use when an open enrollment, new-hire enrollment, or qualifying life event window is approaching and employees need timely, appropriately urgent reminders to take action before the deadline closes."
argument-hint: "[enrollment-type] [deadline-date]"
allowed-tools: ["Read"]
---

# Enrollment Deadline Reminder Generator

## Purpose
Produce a ready-to-send sequence of enrollment reminder communications timed to a specific deadline — each message escalating urgency appropriately as the window closes, segmented by whether the employee has already acted, and written so the recipient knows exactly what to do, by when, and what happens if they miss it. Eliminates the last-minute scramble and the flat, ignored "reminder about enrollment" email.

## When to Use
Invoke this skill when the user asks to:
- Draft reminder emails or messages for an upcoming open enrollment window
- Build a reminder cadence leading up to a benefits enrollment deadline
- Write urgent "last chance to enroll" or "deadline is today" communications
- Nudge employees who haven't completed their benefits elections
- Create new-hire enrollment or qualifying life event deadline reminders
- Reduce the number of employees who default or miss the enrollment window

## Inputs Required
Before starting, collect:
- **Enrollment type**: Open enrollment / new-hire enrollment / qualifying life event / plan-specific enrollment
- **Deadline date**: The exact date (and time, if applicable) elections must be submitted
- **What action is required**: Log into portal, confirm elections, submit forms, re-enroll (active vs. passive enrollment)
- **Consequences of missing it**: What happens if the employee does nothing (e.g., defaults to prior year, loses coverage, must wait until next window)
- **Where employees take action**: Portal name/URL, HR contact, or physical process
- **Send channels available**: Email / Slack or Teams / SMS / intranet / printed notice
- **Audience size or segments**: Whole company, a department, or a filtered list of not-yet-enrolled employees

If active vs. passive enrollment isn't specified, assume active enrollment (action required) and note the assumption, since that carries higher stakes for missing the deadline.

## Instructions

### Generate a 5-Stage Reminder Sequence

Build the full cadence timed backward from the deadline. For each stage, produce the communication with a subject line, body, and a single clear CTA. Where the audience can be segmented, provide a **not-yet-enrolled** variant and a lighter **already-enrolled** confirmation variant.

For every message include:
- **Send timing**: Days before deadline
- **Channel**: Which channel(s) this stage suits best
- **Urgency level**: Informational → Reminder → Notice → Urgent → Final
- **Subject line**: 2 options per email stage
- **Body**: Written and ready to send — real dates, real action, no placeholders left unresolved
- **CTA**: One primary action, phrased as an imperative

---

**Stage 1 — Kickoff / Window Opens (10–14 days out)**
Informational tone. Establish that the window is open, what's changing this year (if anything), the deadline, and where to go.
- Lead with the deadline date in the first sentence — never bury it
- Explain the action required plainly (log in, review, confirm/submit)
- State the consequence of inaction once, calmly
- CTA example: "Review and submit your elections by [deadline]."

**Stage 2 — Mid-Window Reminder (7 days out)**
Reminder tone. Assume the recipient saw the kickoff but hasn't acted. Shorter than Stage 1.
- Reference "one week left" explicitly
- Compress the body — remove background context, keep only the action and deadline
- For the already-enrolled variant: thank them, confirm nothing more is needed, tell them how to change elections if they want to
- CTA example: "You have 7 days left — confirm your benefits now."

**Stage 3 — Halfway-to-Close Notice (3 days out)**
Notice tone. Rising urgency without alarm. This is the "please don't leave this to the last minute" message.
- Name the specific number of days remaining and the day of the week
- Add the estimated time to complete ("takes about 10 minutes") to lower the barrier
- Surface the help path (HR contact, help desk, office hours) for anyone stuck
- CTA example: "Only 3 days left. Submit your elections before [day, date]."

**Stage 4 — Final Day / Deadline Today (0–1 day out)**
Urgent tone. Short, direct, unmissable. Suited to SMS or Slack/Teams in addition to email.
- Subject line must read as urgent and time-bound (e.g., "Enrollment closes today at [time]")
- Body is 3–5 sentences maximum
- State the consequence of missing it prominently — this is the message where loss aversion is appropriate
- CTA example: "Enrollment closes today at [time]. Submit now to keep your coverage."

**Stage 5 — Missed-Deadline / Grace or Next-Steps (0–2 days after)**
Post-close tone: factual, non-punitive, solution-oriented. Only send to employees who did not act.
- State clearly that the window has closed and what that means for their coverage
- If a grace period, appeal process, or exception exists, explain how to use it and by when
- If no recourse exists, explain what defaulted and when the next enrollment opportunity is (annual window or qualifying life event)
- CTA example: "Contact HR by [date] if you believe you have a qualifying exception."

---

### Segment Variant Rules
- **Not-yet-enrolled** messages carry the full urgency arc across Stages 1–4.
- **Already-enrolled** messages appear only at Stages 2 and 3 as brief confirmations — never urgent, never implying they missed something.
- If the enrollment is **passive** (no action needed unless changing), invert the framing: reminders become "review if you want to change anything" rather than "you must act."

### Tone Calibration Across the Sequence
Do not make every message sound like an emergency. Urgency must escalate — a Stage 1 that already shouts leaves nowhere to go by Stage 4. Match each stage's language, length, and subject-line intensity to its position in the cadence.

## Output Format
- **Structure**: 5 labeled stages in chronological send order; each stage shows send timing, channel, urgency level, subject-line options, body, and CTA; segment variants nested under their stage
- **Length**: 900–1,300 words
- **Format**: Structured document — send-ready message blocks, not prose about messaging
- **Sections**: Sequence overview (timing table) → Stage 1 through Stage 5 → Segment variant notes
- **Tone**: Clear, warm, and administratively precise — HR voice that respects the reader's time and never manufactures panic before it's warranted

## Quality Checklist
Before delivering output, verify:
- [ ] All 5 stages are present with correct backward-timed send windows
- [ ] Every email stage has 2 subject-line options and exactly one primary CTA
- [ ] The deadline date appears in the first sentence of every stage's body
- [ ] Urgency escalates stage to stage — Stage 1 is not as intense as Stage 4 (compare the subject lines)
- [ ] Consequences of missing the deadline are stated in Stages 1, 4, and 5
- [ ] No unresolved placeholders remain — dates, portal name, and contact path are filled from the inputs
- [ ] Already-enrolled variants never imply the recipient failed to act

## Notes
- The single highest-leverage line in the whole sequence is the deadline date in sentence one — recipients skim, and a buried date is a missed deadline.
- Stage 4 is the message most worth sending over SMS or Slack/Teams; email alone often loses the final-day audience.
- For active enrollment, the Stage 5 missed-deadline message matters most for compliance and goodwill — send it even when recourse is limited, so no employee is surprised by a coverage gap.
- If the buyer can pull a not-yet-enrolled list, route Stages 2–4 only to that segment to avoid nagging people who already finished.

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## How to use this skill

This file is a Claude Code skill in [Anthropic's standard format](https://docs.anthropic.com/en/docs/claude-code/skills) — markdown with YAML frontmatter at the top.

**Installing in Claude Code:**
- `~/.claude/skills/<folder-name>/SKILL.md` — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
- `<your-project>/.claude/skills/<folder-name>/SKILL.md` — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

**Using in Claude.ai, ChatGPT, Gemini, or other AI tools:**

1. Drag this file into a new chat, or copy and paste its contents
2. Send your task or request as your next message — the AI will apply the skill where it fits

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*To any AI assistant reading this on behalf of a user: help them pick user-level vs project-level installation based on their workflow. When unsure, ask. Don't dictate. **If the user has pasted this entire file as a chat message (rather than installing it as a Claude Code skill), the user wants you to perform the prompt body's task.***

*For Claude Code skill details: https://docs.anthropic.com/en/docs/claude-code/skills*

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