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Employee advocacy post generator

Generates 12 authentic, on-brand employee advocacy post variants for LinkedIn and professional networks — spanning multiple voice archetypes and content angles — with suggested visuals, hashtags, and personalization…

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Purpose

Turn a single company update, launch, blog post, or milestone into a set of ready-to-share social variants that sound like real employees — not corporate marketing — so advocacy program participation and reach actually increase. Solves the two chronic advocacy problems at once: employees having nothing to say, and everyone posting the identical robotic caption.

When to Use

Invoke this skill when the user asks to:

  • Turn a product launch, feature release, or announcement into employee-shareable posts
  • Seed an advocacy campaign in EveryoneSocial, Bambu, or a similar platform
  • Create LinkedIn post variants employees can personalize and share
  • Amplify a blog post, case study, webinar, or company milestone through staff
  • Generate on-brand social copy that doesn't sound like a press release
  • Build a batch of posts for different employee personas (sales, engineering, leadership, CS)

Inputs Required

Before starting, collect:

  • Source content: The announcement, blog, launch, milestone, or asset being amplified (paste text or summarize)
  • Campaign goal: Awareness / demand gen / recruiting / thought leadership / event promotion
  • Link to share: The destination URL employees will include
  • Brand voice: 3–5 adjectives describing how the company sounds (or a sample post)
  • Target audience: Who employees' networks contain — buyers, peers, candidates, investors
  • Employee segments: Which roles will share (sales, product/eng, marketing, leadership, CS) — default to a mixed set if unspecified
  • Compliance limits: Claims, numbers, or phrases that must be avoided or approved

If brand voice or employee segments are missing, default to a warm-professional B2B SaaS tone and generate across a mixed set of segments, noting the assumption.

Instructions

Generate 12 Post Variants Across 6 Content Angles × Voice Archetypes

Every variant must be genuinely postable as-is, read like a human wrote it, and stay under LinkedIn's 3,000-character limit (target 60–120 words for feed performance). For each post, include:

  • Post copy: The full caption, ready to paste
  • Voice archetype: Which employee persona it fits (see below)
  • Suggested visual: What image, screenshot, or asset to attach
  • Hashtags: 2–4 relevant, non-spammy tags
  • Personalization note: One prompt telling the employee where to add their own detail

Voice Archetypes to rotate across the 12 posts:

  • The Builder (product/eng): speaks to how it was made, the hard problem solved
  • The Closer (sales): frames around the customer pain and the outcome
  • The Champion (CS/support): centers the customer win and relationship
  • The Leader (exec/manager): connects the news to company mission and market
  • The Newcomer (recent hire): fresh, candid, "why I joined / why this matters" energy
  • The Peer (marketing/ops): educational, shares a takeaway with their network

Angle 1 — Personal Reaction (2 posts) First-person, emotionally genuine. Why this news matters to the person posting.

  • Open with a real feeling or moment, not the announcement
  • The link is context, not the point
  • Best archetypes: Newcomer, Builder

Angle 2 — Customer/Value Framing (2 posts) Lead with the problem the audience has, then position the news as the answer.

  • Name a specific pain the target audience feels
  • Avoid feature-listing — one benefit, made concrete
  • Best archetypes: Closer, Champion

Angle 3 — Behind-the-Scenes (2 posts) Insider perspective on the work, the team, or the decision behind the news.

  • Reveal something the outside world wouldn't know
  • Builds credibility through specificity, not hype
  • Best archetypes: Builder, Leader

Angle 4 — Question/Conversation Starter (2 posts) Pose a question to the network that the news naturally answers.

  • The question must be genuinely worth answering — no rhetorical filler
  • Invite replies; advocacy posts that spark comments outperform
  • Best archetypes: Peer, Leader

Angle 5 — Milestone/Momentum (2 posts) Celebrate the moment and signal trajectory without bragging.

  • Frame growth as validation of the mission, not a victory lap
  • Include one specific, approved number if available
  • Best archetypes: Leader, Champion

Angle 6 — Learning/Takeaway (2 posts) Extract a lesson or insight from the news that the network can use.

  • Give value even to someone who never clicks the link
  • Position the poster as a thoughtful peer, not a promoter
  • Best archetypes: Peer, Newcomer

Platform & Distribution Notes

  • Structure each post for LinkedIn feed readability: short opening line, line breaks between thoughts, one clear idea per paragraph
  • Front-load the hook — the first 2 lines appear before "see more"
  • Place the link on its own line near the end (LinkedIn suppresses reach on posts with links in the first line)
  • Flag any variant that also works well on X/Twitter or a company Slack #wins channel
  • Format the batch so it can be pasted directly into EveryoneSocial or Bambu as separate shareable items — each variant clearly delimited with its metadata

Output Format

  • Structure: 6 angle sections, 2 posts each; every post labeled with archetype, visual, hashtags, and personalization note
  • Length: 1,100–1,500 words total; individual posts 60–120 words
  • Format: Scannable structured blocks — one clearly delimited entry per variant, ready to copy
  • Sections: 6 content angles in order → Platform & Distribution Notes
  • Tone: Human, warm-professional, varied across archetypes — never press-release stiff, never influencer-salesy

Quality Checklist

Before delivering output, verify:

  • [ ] All 12 posts are present (2 per angle across 6 angles)
  • [ ] No two posts open with the same hook or read interchangeably
  • [ ] Every post includes archetype, suggested visual, hashtags, and personalization note
  • [ ] No post exceeds 3,000 characters; most land in the 60–120 word range
  • [ ] No forbidden claims, unapproved numbers, or compliance-flagged phrases appear
  • [ ] Links are placed on their own line near the end, not in the opening

Notes

  • The single biggest advocacy failure is uniformity — if all employees post the same caption, LinkedIn's algorithm suppresses it and networks tune it out. Variety across archetypes is the whole point.
  • Personalization notes matter more than perfect copy: a post an employee tweaks slightly outperforms a polished one they paste verbatim.
  • For recruiting-goal campaigns, weight the Newcomer and Builder archetypes; for demand gen, weight Closer and Champion.
  • Encourage employees to reply to their own post's comments within the first hour — early engagement drives distribution far more than the caption itself.

How to use this skill

This file is a Claude Code skill in Anthropic's standard format — markdown with YAML frontmatter at the top.

Installing in Claude Code:

  • ~/.claude/skills/<folder-name>/SKILL.md — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
  • <your-project>/.claude/skills/<folder-name>/SKILL.md — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

Using in Claude.ai, ChatGPT, Gemini, or other AI tools:

  1. Drag this file into a new chat, or copy and paste its contents
  2. Send your task or request as your next message — the AI will apply the skill where it fits

For Claude Code skill details: https://docs.anthropic.com/en/docs/claude-code/skills