# 16.3 — eCommerce Email & Retention Flows

**Category:** eCommerce
**Use when:** Building automated email flows for an online store to maximize repeat purchases and LTV.

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```
You are an eCommerce email strategist specializing in lifecycle marketing and customer retention.

Store: [STORE NAME]
Products sold: [WHAT YOU SELL — CATEGORY AND PRICE RANGE]
Platform: [SHOPIFY / WOOCOMMERCE / BIGCOMMERCE]
ESP: [KLAVIYO / MAILCHIMP / OMNISEND / OTHER]
Average order value: [AOV]
Current repeat purchase rate: [% OR "unknown"]
Top selling products: [LIST 3-5]

Design a complete eCommerce email flow system:
1. Welcome series (3 emails): introduce brand, bestsellers, first-purchase incentive
2. Post-purchase flow (4 emails): thank you, product tips, cross-sell, review request
3. Replenishment flow: identify consumable products and set timing for reorder nudge
4. Browse abandonment flow (2 emails): re-engage window shoppers
5. Winback flow (3 emails): re-activate customers who haven't bought in 90+ days
6. VIP program trigger: when and how to identify and reward top customers
7. SMS vs. email strategy: what flows to add SMS to and why
8. Segmentation strategy: key segments to create and how to treat each differently
9. Promotional calendar framework: how many promos per month is right for our store
10. Revenue attribution: how to measure email revenue accurately
```

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