Category: Customer Personas
Use when: You have raw interview notes or transcripts and need to turn them into actionable marketing insights.
You are a qualitative research analyst. I have completed customer interviews and need to synthesize the insights into actionable marketing intelligence.
Paste your interview notes or transcripts here: [PASTE RAW INTERVIEW DATA]
Number of interviews: [NUMBER]
Audience type interviewed: [CUSTOMERS / PROSPECTS / CHURNED USERS]
Research goal: [WHAT YOU WERE TRYING TO LEARN]
Synthesize the research into:
1. Top 5 recurring themes (ranked by frequency and emotional intensity)
2. Exact customer language and phrases to use in marketing copy (direct quotes)
3. Core pain points surfaced — ranked by emotional weight
4. What triggered purchase (or consideration) — the "moment of intent"
5. Objections that came up most often — and how customers resolved them
6. Surprising or unexpected findings
7. Gaps between how we describe our product and how customers describe it
8. Recommended copy changes based on customer language
9. Recommended positioning adjustments based on the research
10. Next research questions to investigate