---
name: cross-channel-message-adaptor
description: "Takes one core product message and adapts it into four channel-native assets simultaneously — in-product UI copy, an announcement email, a help center article, and a sales one-pager — each calibrated to its channel's constraints, reader intent, and tone. Use when launching a feature, rolling out a change, or repurposing a single message across product, marketing, support, and sales channels without rewriting from scratch each time."
argument-hint: "[core-message] [feature-context]"
allowed-tools: ["Read"]
---

# Cross-Channel Message Adaptor

## Purpose
Convert a single core message into four ready-to-ship, channel-native assets in one pass — so a feature launch or product change reads consistently everywhere while respecting each channel's word budget, reader intent, and voice. Eliminates the drift and duplicated effort of hand-adapting the same message four times.

## When to Use
Invoke this skill when the user asks to:
- Launch a new feature and needs UI copy, email, docs, and sales collateral at once
- Announce a product change across multiple channels consistently
- Repurpose one core message for in-product, email, help center, and sales use
- Turn a launch brief or release note into ready-to-publish assets
- Fix messaging drift where the same feature is described differently across surfaces
- Prep a coordinated cross-functional rollout (product + marketing + support + sales)

## Inputs Required
Before starting, collect:
- **Core message**: The single sentence or short paragraph the assets must all carry
- **Feature/change context**: What it is, what it does, what problem it solves
- **Primary audience**: Who uses the product (role, sophistication level)
- **Key benefit + proof point**: The main outcome and any metric, quote, or evidence supporting it
- **Brand voice**: 2-4 adjectives (e.g., plainspoken, confident, warm) or a reference example
- **Call to action**: What each channel should drive the reader to do
- **Constraints**: Any character limits, banned phrases, or required legal/compliance language

If brand voice or CTA is missing, default to a clear, benefit-forward voice and a "try it now / learn more" CTA, and note the assumption.

## Instructions

### Step 1: Extract the Message Core
Before adapting, distill the input into three reusable atoms that every channel reuses:
- **The claim** (one sentence): what's now true that wasn't before
- **The benefit** (one sentence): what the reader gets, in their terms — not the feature's terms
- **The proof** (one phrase): the metric, quote, or concrete detail that makes it credible

State these three atoms explicitly at the top. Every asset below must trace back to them — this is what prevents drift.

### Step 2: Adapt for In-Product UI
**Reader intent**: mid-task, low patience, scanning. Reward: instant clarity.
Produce:
- **Headline** (max 6 words): the benefit, not the feature name
- **Body** (max 25 words): what it does + why it matters, one CTA verb
- **Button/CTA label** (1-3 words): action-oriented ("Turn on," "Try it," "See how")
- **Optional tooltip** (max 12 words): for the empty state or first-use hint
Rules: no jargon, no marketing adjectives, second person, active voice. If it doesn't fit on a card or modal, it's too long.

### Step 3: Adapt for Announcement Email
**Reader intent**: inbox skimming, deciding whether to care. Reward: a reason to click.
Produce:
- **Subject line** (max 50 characters) + **preview text** (max 90 characters)
- **Opening** (1-2 sentences): lead with the change and why it matters now — no "We're excited to announce"
- **Body** (80-120 words): the benefit, one proof point, what it looks like in practice
- **Primary CTA button** (2-4 words) + a one-line "what to do next"
Rules: one idea per email, one primary CTA, conversational but not chatty. The subject line must earn the open on benefit, not novelty.

### Step 4: Adapt for Help Center Article
**Reader intent**: has a task or problem, wants to complete it. Reward: an unambiguous answer.
Produce:
- **Title** (task-phrased, e.g., "How to [do the thing]")
- **One-sentence summary**: what this article helps the reader accomplish
- **Prerequisites** (if any): access, plan, or setup needed
- **Numbered steps** (3-7 steps): each step one action, imperative voice
- **Result confirmation**: how the reader knows it worked
- **Troubleshooting** (2-3 items): the likeliest snags and fixes
Rules: neutral and instructional tone, no persuasion, no benefit language — the reader is already convinced.

### Step 5: Adapt for Sales One-Pager
**Reader intent**: evaluating, needs ammunition to sell internally. Reward: a crisp value case.
Produce:
- **Positioning headline** (max 10 words): the outcome a buyer cares about
- **The problem** (2 sentences): the cost of the status quo
- **The solution** (2 sentences): what the feature does, in buyer terms
- **3 value bullets**: each pairing a capability with a business outcome
- **Proof point block**: the metric/quote from the message core, framed for credibility
- **Objection handler** (1-2): the most likely pushback + a one-line response
- **CTA line**: the next step in the sales motion (demo, trial, pilot)
Rules: buyer-outcome language (revenue, time, risk, cost), confident and specific, no product-team internal terms.

### Step 6: Consistency Pass
Re-read all four assets against the Step 1 atoms. Confirm the claim, benefit, and proof are consistent across every channel — wording adapts, meaning does not. Flag any place where a channel accidentally overstates or contradicts another.

## Output Format
- **Structure**: Message core at top, then four clearly headed asset blocks, then a short consistency note
- **Length**: 700-1,000 words total across all four assets
- **Format**: Structured document — labeled sections and copy-ready fields (not prose about the copy; the actual copy)
- **Sections**: Message Core (3 atoms) → In-Product UI → Announcement Email → Help Center Article → Sales One-Pager → Consistency Pass
- **Tone**: Each asset carries its own channel-native tone per the rules above; the brand voice adjectives thread through UI, email, and one-pager (the help article stays neutral)

## Quality Checklist
Before delivering output, verify:
- [ ] The three message atoms (claim, benefit, proof) are stated explicitly and reused in every asset
- [ ] UI headline is 6 words or fewer and UI body is 25 words or fewer
- [ ] Email subject line is under 50 characters and drives on benefit, not novelty
- [ ] Help article uses imperative, benefit-free instructional voice and has 3-7 numbered steps
- [ ] Sales one-pager has 3 value bullets, each pairing a capability with a business outcome
- [ ] Consistency pass confirms no channel contradicts or overstates relative to the others
- [ ] No bracket placeholders remain — every field is filled with real copy for this feature

## Notes
- The most common failure is letting the marketing voice leak into the help center article — resist it; a reader mid-task wants steps, not selling.
- If the core message is a bundle of ideas, split it: adapt one idea cleanly rather than four muddy assets. Ask the user to pick the single most important claim.
- UI copy is the hardest constraint — draft it first. If the benefit can't survive a 25-word body, the message core isn't sharp enough yet.
- For regulated products, surface any required legal language in the constraints intake and place it verbatim in the email and one-pager rather than paraphrasing.

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## How to use this skill

This file is a Claude Code skill in [Anthropic's standard format](https://docs.anthropic.com/en/docs/claude-code/skills) — markdown with YAML frontmatter at the top.

**Installing in Claude Code:**
- `~/.claude/skills/<folder-name>/SKILL.md` — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
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Restart Claude Code or open a new session to register.

**Using in Claude.ai, ChatGPT, Gemini, or other AI tools:**

1. Drag this file into a new chat, or copy and paste its contents
2. Send your task or request as your next message — the AI will apply the skill where it fits

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