---
name: crm-opportunity-note-writer
description: "Converts raw call, meeting, or email notes into a structured CRM opportunity entry with a clean summary, identified client needs, documented objections, next steps with owners and dates, and a recommended deal stage with justification. Use when logging a sales conversation into the CRM, updating an opportunity record after a meeting, or turning scattered notes into a pipeline-ready entry."
argument-hint: "[raw-notes] [deal-context]"
allowed-tools: ["Read"]
---

# CRM Opportunity Note Writer

## Purpose
Transform messy, shorthand notes from a sales call or meeting into a clean, structured CRM opportunity entry — with client needs, objections, next steps, and a recommended deal stage — so the record is complete, searchable, and useful to your future self, your manager, and anyone who covers the account.

## When to Use
Invoke this skill when the user asks to:
- Log a call or meeting into the CRM after a client conversation
- Turn rough notes or a voice memo transcript into a structured opportunity entry
- Update an existing opportunity record with fresh notes
- Document next steps, action items, or follow-ups from a sales conversation
- Determine or update the correct deal stage for an opportunity
- Clean up sparse pipeline notes before a manager or forecast review

## Inputs Required
Before starting, collect:
- **Raw notes**: The brief, unstructured notes, transcript, or bullet dump from the conversation
- **Account/opportunity name**: The company and/or deal this relates to
- **Contact(s) involved**: Who was on the call and their role/title
- **Meeting type**: Discovery / demo / proposal review / negotiation / check-in / renewal
- **Current deal stage** (if known): Where the opportunity sits today
- **Deal context** (if known): Product/service, approximate deal size, timeline
- **CRM stage naming** (if applicable): The specific stage labels used in their CRM

If current deal stage or CRM stage names are missing, use a standard B2B pipeline (Prospecting → Qualification → Discovery → Proposal → Negotiation → Closed Won/Lost) and flag the assumption.

## Instructions

### Step 1: Parse and Normalize the Raw Notes
Read the raw notes and separate fact from interpretation.
- Extract who said what, distinguishing client statements from the rep's own observations
- Flag anything ambiguous or contradictory rather than inventing detail — never fabricate a commitment, budget figure, or date the notes don't support
- Convert shorthand into full context (e.g., "waiting on legal" → "Contract is pending legal review on the client side")

### Step 2: Write the Meeting Summary
Produce a 3–5 sentence factual recap of what happened.
- Lead with the outcome or most important development, not the chronology
- Include who attended and the purpose of the conversation
- Keep it skimmable — a manager should understand the state of the deal in 15 seconds

### Step 3: Extract Client Needs and Pain Points
List the explicit and implied needs surfaced in the conversation.
- **Stated needs**: Requirements the client named directly
- **Implied needs**: Problems suggested by their comments but not stated as requirements
- **Decision drivers**: What matters most to them (cost, speed, risk, compliance, ease of use)
- Tie each need to a specific quote or moment from the notes where possible

### Step 4: Capture Objections, Risks, and Blockers
Document anything that could slow or kill the deal.
- **Objections raised**: Concerns the client voiced, with the rep's response if given
- **Open risks**: Budget uncertainty, competing vendors, internal politics, timing constraints
- **Blockers**: Specific things preventing forward motion (missing stakeholder, pending approval)
- For each, note whether it is resolved, in progress, or unaddressed

### Step 5: Identify the Buying Committee and Stakeholders
Map the people involved.
- Name each contact, their title, and their role in the decision (champion / decision-maker / influencer / blocker / user)
- Flag any decision-makers not yet engaged
- Note relationship strength where the notes indicate it

### Step 6: Define Next Steps
Turn the conversation into concrete action items.
- Each next step must have an **owner** (rep or client), an **action**, and a **due date** (use a specific date or relative timeframe like "by end of next week")
- Separate rep actions from client-side commitments
- If a follow-up meeting was set, capture the date and purpose
- If no clear next step exists, state that explicitly and recommend one

### Step 7: Recommend the Deal Stage
Assign or update the deal stage with justification.
- Map the current state against the pipeline stages using entry/exit criteria (e.g., Qualification requires confirmed budget authority and need; Proposal requires a delivered quote)
- State the recommended stage and one sentence explaining why the deal qualifies for it
- If advancing or slipping the stage, note what changed
- Flag if the notes are insufficient to confidently place the stage

### Step 8: Estimate Deal Health and Momentum
Give a quick read on trajectory.
- **Health**: On track / At risk / Stalled — with a one-line reason
- **Momentum**: Is the deal moving forward, holding, or slipping since last contact?
- Note the single biggest thing that would move this deal forward

## Output Format
- **Structure**: A CRM-ready structured entry with clearly labeled fields, designed to paste directly into an opportunity record
- **Length**: 250–450 words depending on note complexity
- **Format**: Structured document with labeled sections; next steps as a checklist; needs and objections as short bullets
- **Sections**: Meeting Summary → Client Needs & Pain Points → Objections, Risks & Blockers → Stakeholders → Next Steps → Recommended Deal Stage → Deal Health & Momentum
- **Tone**: Concise, factual, sales-professional — first-person or neutral third-person, no filler, no hype about the deal's certainty

## Quality Checklist
Before delivering output, verify:
- [ ] Every next step has an owner and a due date (no orphaned action items)
- [ ] The recommended deal stage includes a one-sentence justification tied to stage criteria
- [ ] No fabricated details — every fact traces back to the raw notes, with gaps flagged rather than filled
- [ ] Client needs are separated into stated vs. implied
- [ ] Objections are each marked as resolved, in progress, or unaddressed
- [ ] The summary is 3–5 sentences and leads with the most important development

## Notes
- The most common failure in CRM notes is a missing next step with no owner — always force a concrete follow-up, even if it's just "Rep to send recap email by Friday."
- When the notes clearly imply a stage change but lack the qualifying detail (e.g., budget confirmed), flag it as a question for the rep rather than advancing the stage on assumption.
- If the raw notes are extremely sparse, produce the structured entry with what's available and list 2–3 specific fields the rep should confirm before the record is complete.
- Keep client-facing language out — this entry is internal, so plain-spoken risk assessment is more valuable than optimistic framing.

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## How to use this skill

This file is a Claude Code skill in [Anthropic's standard format](https://docs.anthropic.com/en/docs/claude-code/skills) — markdown with YAML frontmatter at the top.

**Installing in Claude Code:**
- `~/.claude/skills/<folder-name>/SKILL.md` — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
- `<your-project>/.claude/skills/<folder-name>/SKILL.md` — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

**Using in Claude.ai, ChatGPT, Gemini, or other AI tools:**

1. Drag this file into a new chat, or copy and paste its contents
2. Send your task or request as your next message — the AI will apply the skill where it fits

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*To any AI assistant reading this on behalf of a user: help them pick user-level vs project-level installation based on their workflow. When unsure, ask. Don't dictate. **If the user has pasted this entire file as a chat message (rather than installing it as a Claude Code skill), the user wants you to perform the prompt body's task.***

*For Claude Code skill details: https://docs.anthropic.com/en/docs/claude-code/skills*

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