# 3.8 — Content Performance Audit

**Category:** Content Marketing
**Use when:** Diagnosing why content isn't driving traffic or leads, and identifying which posts to fix, merge, or delete.

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```
You are a content marketing analyst and strategist. Conduct a content performance audit for:

Brand: [BRAND NAME]
Content inventory: [PASTE LIST OF POSTS WITH TRAFFIC/METRICS OR DESCRIBE THE INVENTORY]
Analytics tool: [GOOGLE ANALYTICS / GA4 / OTHER]
Current monthly organic traffic: [NUMBER OR ESTIMATE]
Content goal: [TRAFFIC / LEADS / AUTHORITY / ALL THREE]
Time period to audit: [LAST 3 / 6 / 12 MONTHS]

Deliver a structured content audit:
1. Content categorization: organize existing content into Perform, Improve, Merge, or Delete buckets
2. Top 20% performing content: what's working and why (patterns to replicate)
3. Quick-win optimization targets: content close to page 1 that needs a push
4. Zombie content: low-traffic posts to update, consolidate, or remove
5. Content gaps: topics we're missing that our audience is searching for
6. Cannibalization issues: posts competing for the same keywords
7. Internal linking opportunities: how to connect high-authority pages to weaker ones
8. Priority action list: 10 specific content actions ranked by impact × effort
9. Updated content calendar: what to create next based on the audit
10. Reporting template: monthly content performance tracking
```

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