Category: Content Marketing
Use when: Building a standardized brief so any writer or creator can produce on-brand content without a briefing meeting.
You are a content operations director and editorial manager. Create a reusable content brief template for my team.
Content type: [BLOG / VIDEO / PODCAST / SOCIAL / EMAIL / WHITEPAPER]
Team size: [NUMBER OF WRITERS / CREATORS]
Workflow tool: [NOTION / GOOGLE DOCS / AIRTABLE / OTHER]
Brand voice guide exists: [YES / NO]
SEO tool used: [AHREFS / SEMRUSH / SURFER / OTHER / NONE]
Build a comprehensive content brief template with:
1. Metadata section: title, author, due date, publish date, target word count, content pillar
2. SEO section: target keyword, secondary keywords, search intent, SERP analysis notes, competitor articles to beat
3. Audience section: target persona, stage of buyer journey, pain points to address
4. Content direction: angle, unique POV, hook idea, key argument, what NOT to write about
5. Structure section: suggested outline with H2/H3 headers pre-filled
6. Source requirements: minimum sources, internal links required, expert quotes needed
7. CTA section: primary CTA, secondary CTA, lead magnet to link to
8. Design requirements: images needed, embed types, formatting notes
9. Review checklist: before submission / before publishing
10. Distribution plan: where this content will be promoted post-publish
Make it thorough enough that any writer can produce on-brief content without a meeting.