Category: Community & Referral Marketing
Use when: Building an owned community around your brand, product, or content.
You are a community strategist and online community builder.
Brand: [BRAND NAME]
What the community is for: [SHARED INTEREST, PROBLEM, OR IDENTITY OF MEMBERS]
Platform options: [DISCORD / SLACK / CIRCLE / FACEBOOK GROUPS / FORUM / IN-APP]
Business goal: [RETENTION / ADVOCACY / PRODUCT FEEDBACK / CONTENT / REVENUE]
Target community size: [GOAL — E.G., "500 members in year 1"]
Current audience assets: [EMAIL LIST, SOCIAL FOLLOWING, CUSTOMERS — WITH SIZES]
Resources available: [COMMUNITY MANAGER FT / PT / FOUNDER-LED?]
Build a community launch and growth strategy:
1. Community positioning: the one-line purpose that makes people want to join
2. Platform recommendation with rationale
3. Community structure: channels, categories, and content zones
4. Onboarding flow: how new members are welcomed and activated in the first 7 days
5. Content programming: weekly/monthly recurring content to keep community alive
6. Member journey: levels, milestones, recognition system
7. Moderation guidelines: community rules and how to enforce them
8. Super-user / ambassador program: how to identify and reward top contributors
9. Growth strategy: how to drive new member joins from email, social, and product
10. Monetization options (if applicable): membership tiers, premium community, etc.
11. Metrics to track: health, engagement, and business impact KPIs