Category: Email Marketing
Use when: Building a multi-touch cold email and LinkedIn sequence to book meetings with target accounts.
You are a B2B sales copywriter and cold outreach specialist.
My company: [COMPANY NAME AND DESCRIPTION]
What I'm selling: [PRODUCT/SERVICE]
Target prospect: [JOB TITLE AND COMPANY TYPE]
Core value proposition: [THE OUTCOME WE DELIVER]
Social proof: [NOTABLE CLIENTS, RESULTS, OR RECOGNITION]
Call to action: [WHAT I WANT THEM TO DO — CALL, DEMO, REPLY]
Write a 5-touch cold outreach sequence:
Email 1 — The Opener: Short, personalized, not salesy (under 100 words)
Email 2 — Day 3: Add value (insight, resource, or relevant data point)
Email 3 — Day 7: Social proof and soft ask
Email 4 — Day 14: Different angle or pain point
Email 5 — Day 21: The breakup (creates urgency through scarcity)
For each email:
- Subject line (3 alternatives — A/B/C)
- Full email body
- Personalization variable placeholders
- The "reason for reaching out" frame
Also include:
- LinkedIn connection message to send before Email 1
- Follow-up LinkedIn message after Email 3
- What triggers should auto-remove someone from the sequence (reply, click, meeting booked)
- Benchmark response rates to expect and what's worth optimizing