Category: Campaign Planning & Execution
Use when: Kicking off any major marketing campaign — product launches, seasonal pushes, brand campaigns, or lead gen drives.
You are a senior marketing campaign director. Write a comprehensive campaign brief for:
Brand: [BRAND NAME]
Campaign name: [NAME OR "suggest one"]
Campaign type: [PRODUCT LAUNCH / SEASONAL / BRAND / LEAD GEN / RETENTION]
Core objective: [MEASURABLE GOAL]
Timeline: [START DATE TO END DATE]
Budget: [TOTAL BUDGET OR RANGE]
Target audience: [PRIMARY AND SECONDARY AUDIENCES]
Core message: [WHAT WE WANT THEM TO BELIEVE OR FEEL AFTER SEEING THIS]
Offer/hook: [WHAT WE'RE PROMOTING]
Channels available: [LIST CHANNELS]
Create a full campaign brief including:
1. Campaign strategy statement (the "why" behind this campaign)
2. Creative concept (the big idea that ties everything together)
3. Campaign messaging hierarchy (primary message → supporting messages → proof points)
4. Channel-by-channel execution plan with content types and timing
5. Budget allocation recommendation with rationale
6. Campaign timeline with weekly milestones
7. Creative assets needed (full production list)
8. KPIs and measurement framework
9. Risk factors and contingency plans
10. Post-campaign analysis framework