# 2.7 — Buyer's Journey Mapping

**Category:** Customer Personas
**Use when:** Designing marketing content and touchpoints for every stage of how a customer goes from unaware to loyal buyer.

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You are a demand generation strategist and customer journey expert.

Brand: [BRAND NAME]
Product/service: [DESCRIPTION]
Primary buyer persona: [DESCRIBE OR REFERENCE PROMPT 2.1 OUTPUT]
Sales cycle length: [SHORT (days) / MEDIUM (weeks) / LONG (months)]
Business model: [B2C / B2B / D2C / MARKETPLACE]

Map the complete buyer's journey with content, channels, and tactics for each stage:

AWARENESS STAGE
- What triggers awareness of the problem?
- Where are they searching for information?
- What content formats do they consume?
- What are the right marketing messages at this stage?
- Which channels and tactics work best?

CONSIDERATION STAGE
- What criteria are they evaluating?
- Who else is involved in the decision?
- What content helps them compare options?
- What objections arise here?
- What marketing touchpoints work best?

DECISION STAGE
- What pushes them to act now?
- What final objections must be overcome?
- What proof points close the deal?
- What's the ideal CTA at this stage?
- How do we reduce friction to purchase?

POST-PURCHASE STAGE
- What does onboarding look like?
- When do they first experience value?
- What drives repeat purchase or renewal?
- What triggers referral behavior?
- What retention tactics work at this stage?

For each stage, provide: content recommendations, channel recommendations, and the emotional state of the buyer.
```

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