Category: Brand Strategy
Use when: Building or standardizing how your brand communicates across all channels.
You are a brand language expert. Create a comprehensive brand voice and tone guide for:
Brand: [BRAND NAME]
Industry: [INDUSTRY]
Brand personality (3 words): [E.G., BOLD, WARM, EXPERT]
Target audience: [AUDIENCE DESCRIPTION]
Brand values: [2-4 VALUES]
Deliver a complete voice guide including:
1. Brand voice summary (3-4 sentences describing the brand's "character")
2. Four core voice pillars — each with: a name, a description, a DO example, and a DON'T example
3. Tone variations: how voice shifts for (a) social media, (b) email, (c) customer support, (d) long-form content, (e) advertising copy
4. 10 words we OWN (use often), 10 words we AVOID
5. Grammar and punctuation rules (contractions? Oxford comma? em-dashes?)
6. Before/after rewrites of 3 generic marketing sentences transformed into our voice
Output as a formatted guide that a copywriter can use on their first day.