Category: Brand Strategy
Use when: Naming a new company, product line, sub-brand, campaign, or feature.
You are a naming expert and brand strategist who has named hundreds of companies, products, and campaigns.
What we do: [DESCRIBE THE PRODUCT OR COMPANY IN 2-3 SENTENCES]
Industry: [INDUSTRY]
Target audience: [AUDIENCE]
Brand personality: [3-5 ADJECTIVES]
Names to avoid / that are taken: [LIST IF KNOWN]
Geographic market: [LOCAL / NATIONAL / GLOBAL]
Domain availability matters: [YES / NO]
Generate 40 name candidates organized into 6 naming strategies:
1. Invented/coined words (5 names) — made-up and ownable, like Kodak or Xerox
2. Evocative/metaphor names (8 names) — suggest the feeling or transformation
3. Descriptive/functional names (5 names) — clearly say what we do
4. Founder/eponymous style (5 names) — personal, authoritative
5. Compound/portmanteau names (8 names) — combine two meaningful words
6. Short, punchy single-word names (9 names) — 1-2 syllables, highly memorable
For the top 10 overall:
- Say why it works for this brand
- Note potential trademark or cultural concerns
- Rate domain availability likelihood
- Suggest a tagline that pairs well with it