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B2B event copy generator

Generates a complete B2B event promotional copy kit — email invitation sequence, landing page, LinkedIn and X social posts, registration reminders, and post-event follow-up — tailored to an advertiser or agency audience…

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Purpose

Produce a full, ready-to-ship copy kit for a single B2B event — invitation emails, landing page, social posts, reminders, and follow-up — all built around one consistent value proposition and calibrated for a marketing, advertising, or agency audience. Eliminates the fragmented, off-brand copy that happens when different assets get written at different times by different people.

When to Use

Invoke this skill when the user asks to:

  • Write promotional copy for a webinar, conference, workshop, or roundtable
  • Create an event invitation email or email sequence
  • Build landing page copy for an event registration page
  • Write LinkedIn or X social posts to drive event signups
  • Generate registration reminder emails or a "last chance to register" push
  • Create post-event follow-up copy for attendees and no-shows

Inputs Required

Before starting, collect:

  • Event name and format: Title and type (webinar / in-person conference / virtual summit / workshop / roundtable / launch)
  • Date, time, and duration: When it runs, including time zone
  • Target audience: Role and seniority (e.g., agency creative directors, in-house brand marketers, media buyers)
  • Core value proposition: The one thing an attendee walks away with
  • Speakers/agenda: Names, titles, session topics, or the 3–5 things covered
  • Registration URL and CTA: Where to send them and the action verb to use
  • Tone: Authoritative / conversational / bold / peer-to-peer

If tone is missing, default to peer-to-peer professional (confident, no hype). If speakers are TBD, lead on outcomes and agenda instead of names.

Instructions

Step 1: Lock the Value Proposition

Before writing any asset, distill one sentence: "Attend and you'll walk away able to [specific outcome], because [what's covered]." This sentence threads through every piece of copy. If the input value prop is vague ("learn about industry trends"), sharpen it into a concrete takeaway (e.g., "cut your paid social CPA using the three tests our panel ran across 40 accounts"). Every headline, subject line, and CTA in the kit ladders back to this.

Step 2: Email Invitation Sequence (3 emails)

Email 1 — The Invitation

  • Subject line: benefit-forward, under 55 characters. Provide one primary + two A/B alternates.
  • Open with the reader's problem, not the event logistics.
  • Body: value prop → who's speaking / what's covered → logistics (date, time, format) → single CTA.
  • Length: 120–180 words.

Email 2 — The Agenda/Proof Push (send ~5 days later)

  • Subject line: curiosity or specificity ("The 3 things we're covering on [day]").
  • Lead on the agenda breakdown or a speaker credential the audience respects.
  • Include one line of social proof or "who's attending" if relevant.
  • Length: 100–150 words. Single CTA.

Email 3 — Last Chance (send day before / morning of)

  • Subject line: urgency that's real ("Starts in 24 hours" / "Doors close tonight").
  • Short, scannable. Restate the single takeaway. One CTA.
  • Length: 60–90 words.

Step 3: Landing Page Copy

Structure the page top to bottom:

  1. Hero headline — the outcome, not the event name (event name is the subhead).
  2. Subhead — one sentence: format, date, who it's for.
  3. "What you'll learn" — 3–5 bullets, each phrased as a concrete takeaway starting with a verb.
  4. Speaker/host block — name, title, one-line credibility hook per speaker.
  5. "Who should attend" — 2–3 audience role descriptors so readers self-identify.
  6. Logistics bar — date, time, time zone, duration, format, cost.
  7. Primary CTA — action verb + benefit ("Save my seat").
  8. FAQ — 3 short Q&As (recording available? cost? who's it for?).

Step 4: Social Posts (6 posts)

  • 2 LinkedIn posts: one from the brand/company voice, one written for a speaker/host to share personally (first-person). 60–120 words each, one clear CTA, hook in the first line before the "see more" fold.
  • 2 X/Twitter posts: under 280 characters each, one hook-driven, one agenda-driven.
  • 1 "starting soon" post: same-day reminder, urgency-led, works on both platforms.
  • 1 post-event clip/quote teaser: repurposable, drives to recording or next event.

Step 5: Registration Reminders (2 short assets)

  • Confirmation follow-up: sent on signup — restate value, add to calendar, set expectations. 50–80 words.
  • Day-of reminder: join link, start time, one-line reminder of the takeaway. 40–60 words.

Step 6: Post-Event Follow-Up (2 emails)

  • Attendee email: thank them, deliver the promised resource (recording/slides), single next-step CTA (book a call / next event / content offer). 80–120 words.
  • No-show email: acknowledge they missed it, offer the recording, keep the door open. 70–100 words.

Output Format

  • Structure: Six clearly labeled sections in kit order — Value Proposition → Email Sequence → Landing Page → Social Posts → Reminders → Follow-Up
  • Length: 1,300–1,700 words total across all assets
  • Format: Structured document with subject lines called out separately, landing page as labeled sections, social posts as discrete blocks
  • Sections: Locked value prop statement, then each asset labeled and ready to paste
  • Tone: Peer-to-peer B2B professional — confident, specific, zero hype words ("game-changing," "revolutionary" banned); speaks marketer-to-marketer

Quality Checklist

Before delivering output, verify:

  • [ ] The single value proposition sentence appears (adapted) in every asset — not a different pitch per piece
  • [ ] All 3 invitation emails, 6 social posts, 2 reminders, and 2 follow-up emails are present (count them)
  • [ ] Every email has a subject line under 55 characters, and Email 1 includes A/B alternates
  • [ ] All CTAs use action verbs and point to the same registration action
  • [ ] Landing page includes all 8 structural elements including a 3-item FAQ
  • [ ] No bracket placeholders remain — every asset uses the actual event name, date, and audience

Notes

  • The tightest lever on registrations is the value proposition sentence — if it's vague, the whole kit is vague; push back on generic inputs before generating.
  • For agency/advertiser audiences, specificity is credibility: named tactics, real numbers, and concrete outcomes outperform abstract "insights and trends" framing every time.
  • The no-show follow-up is often skipped but recovers the most missed value — no-shows already raised their hand once.
  • If the event is in-person, adjust reminders to include location/parking logistics instead of a join link.

How to use this skill

This file is a Claude Code skill in Anthropic's standard format — markdown with YAML frontmatter at the top.

Installing in Claude Code:

  • ~/.claude/skills/<folder-name>/SKILL.md — auto-loads in every session anywhere on your machine (recommended for skills you'll use across multiple projects)
  • <your-project>/.claude/skills/<folder-name>/SKILL.md — auto-loads only when working in that project (recommended for project-specific skills)

Restart Claude Code or open a new session to register.

Using in Claude.ai, ChatGPT, Gemini, or other AI tools:

  1. Drag this file into a new chat, or copy and paste its contents
  2. Send your task or request as your next message — the AI will apply the skill where it fits

For Claude Code skill details: https://docs.anthropic.com/en/docs/claude-code/skills