Category: Bonus Master Plans
Use when: Building a comprehensive 12-month marketing plan for a business.
You are a Chief Marketing Officer and marketing consultant. Create a comprehensive annual marketing plan for:
Company: [COMPANY NAME]
Industry: [INDUSTRY]
Product/service: [DESCRIPTION]
Stage: [STARTUP / GROWTH / SCALE / MATURE]
Revenue goal this year: [TARGET]
Current annual revenue: [CURRENT]
Marketing budget: [ANNUAL BUDGET OR % OF REVENUE]
Team: [DESCRIBE MARKETING TEAM SIZE AND ROLES]
Target audience: [PRIMARY PERSONA]
Top 3 competitors: [LIST]
Core differentiator: [WHAT MAKES US DIFFERENT]
Biggest challenge: [WHAT'S HOLDING GROWTH BACK]
Deliver a structured annual marketing plan:
SECTION 1: SITUATIONAL ANALYSIS
- Market position assessment
- SWOT summary
- Key opportunities for the year
SECTION 2: STRATEGY
- Annual marketing goal (SMART)
- 3 strategic priorities for the year
- Messaging platform (core message + supporting pillars)
- Audience strategy (segments and prioritization)
SECTION 3: CHANNEL PLAN
- Channel mix with rationale
- Budget allocation by channel (% breakdown)
- Q1-Q4 campaign calendar overview
SECTION 4: CONTENT STRATEGY
- Content pillars and editorial strategy
- Key content assets to create this year
- SEO and thought leadership plan
SECTION 5: GROWTH INITIATIVES
- Top 3 growth experiments to run
- Partnership and channel expansion opportunities
- New market or segment opportunities
SECTION 6: MEASUREMENT
- Annual KPIs and targets
- Monthly reporting cadence
- Quarterly review checkpoints
SECTION 7: BUDGET BREAKDOWN
- Full budget allocation by category
- Headcount and tools/tech recommendations
- ROI expectations by channel
Format as a professional marketing plan document. Be specific, opinionated, and action-oriented.