# 2.2 — Anti-Persona (Who NOT to Market To)

**Category:** Customer Personas
**Use when:** Tightening ad targeting, reducing churn, and filtering out bad-fit leads before they cost you money.

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```
You are a marketing strategist specializing in audience targeting efficiency.

My product: [PRODUCT/SERVICE DESCRIPTION]
My ideal customer persona: [BRIEF SUMMARY OR PASTE FROM PROMPT 2.1]

Now define the "negative persona" — the customer type that looks like a fit but isn't:
1. Three anti-persona profiles with names, descriptions, and why they are a bad fit
2. Red flag behaviors or language that signal a poor-fit lead
3. How to filter them out at each stage of the funnel (ad targeting, landing page messaging, lead forms, sales calls)
4. How to politely disqualify them without burning goodwill
5. The true cost of acquiring and serving bad-fit customers vs. ideal customers

This will help us tighten targeting, reduce churn, and increase customer satisfaction scores.
```

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